Entertainment & Sports International and SPEVCO Create New Strategic Green Marketing Alliance

ESI to Work Exclusively With Spevco (The Specialty Vehicle Company) to Create “Green” Event Marketing Vehicles
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Event Marketing
Green Marketing
Mobile Marketing
Experiential Marketing


Raleigh - North Carolina - US

Sept. 26, 2011 - PRLog -- Raleigh, North Carolina – September 22, 2011 – Sports and Entertainment marketing and event management firm Entertainment & Sports International’s managing partner Joe Owens today announced a new strategic marketing relationship between the companies to build and activate mobile event marketing vehicles for brands and companies.

Under the arrangement, ESI will have access to the facilities and resources of Pfafftown based SPEVCO, premiere builders of unique experiential marketing vehicles, to exclusively design and build environmentally conscious vehicles for ESI clients.

“When you have a company with the talent and bench depth of SPEVCO virtually in your back yard, it makes perfect sense to create a business relationship with them”, said ESI’s Owens. “The arrangement will guarantee our clients will benefit from SPEVCO’s years of experience, creativity and flawless construction to deliver the most unique experiential marketing vehicles available. And their work with new materials and technologies will allow us to offer clients vehicles that are more fuel-efficient, lessen environmental impact, and are consistent with green initiatives."

In the past ESI and it’s principals Bert Gould and Joe Owens have designed and implemented experiential marketing programs and vehicles for a long list of blue chip clients such as: Coca Cola, Pennzoil, Sega of America, Principal equvf Financial Group, Great Clips, Xbox360, and more.

“We are delighted to have been selected as an exclusive partner to design, build and activate mobile marketing displays for ESI’s impressive list of clients”, says Bill Victory SPEVCO Mission Specialist. SPEVCO will support the further expansion of experiential marketing at ESI with assistance in conceptual services and project budgeting. In addition, SPEVCO will open the doors of our fabrication facility to give potential ESI clients a first-hand view of current projects under construction and direct access to our creative, manufacturing and operations personnel.

Under the arrangement ESI will have the ability to rely on SPEVCO’s vast experience and catalogue of literally thousands of projects to present its clients with the most unique and up-to-date experiential marketing technologies available, while SPEVCO will benefit from its position as exclusive provider to ESI for its roster of clients.

The relationship will begin immediately as ESI plans it client programs for the 2012 season.

For information contact: Tara Palmer / 919 784 0011 / tpalmer@esiworld.com

Entertainment & Sports International has been a premier provider of sports and entertainment and mobile event marketing solutions to Fortune 500 companies since 2003. It’s Family Fun Fest is baseball’s largest and longest-running traveling baseball fan festival tour. It’s principals Bert Gould and Joe Owens represent over thirty years of marketing and event expertise. The company operates from offices in Raleigh, North Carolina, and Glen Ridge, New Jersey.

The Special Vehicles Company (SPEVCO) began operations in 1973 to restore vintage automobiles. Today the business has evolved into a single-source provider of vehicles for marketing exhibits, training vehicles, medical care, and entertainment. SPEVCO vehicles can be seen at nearly all NASCAR events. After Hurricane Katrina SPEVCO rushed medical facilities to FEMA in the Gulf Coast region. The company continues to develop expertise in building quality, mobile facilities for many uses. SPEVCO is pioneering the use of new materials to expand the range of possibilities for its vehicles. This next generation of SPEVCO products is lighter, more fuel efficient and capable of transporting greater loads.

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