The Longest Show Cave In Britain Launch New Website

Obergine are helping White Scar Cave enhance their online presence with a new content managed website which will allow one of Yorkshire Dales best kept treasures to communicate more effectively with prospective visitors.
White Scar Cave website screenshot
White Scar Cave website screenshot
Sept. 23, 2011 - PRLog -- Oxford based web design; digital marketing and branding agency - Obergine – are delighted to have designed and developed a new content managed website for White Scar Cave. First opened to the public in 1925, White Scar Cave is located within the Yorkshire Dales National Park and receives over 60,000 visitors each year.

Obergine were commissioned to re-design the website and ensure that the website was fully optimised for search engines and exploited social media sharing facilities. Alongside the website launch, White Scar Cave have also created a Facebook page and Twitter page to assist in pushing White Scar Caves’ online presence and have undertaken social media training to make full use of these  avenues to drive traffic to the website. This has effectively created a platform which sets White Scar Cave apart from the numerous other visitor attractions in the area.

The new website has been designed to provide prospective visitors of the cave with everything they need to know before making a visit. The site will also include a wealth of resources and information for schools, budding geologists and tourists to the Ingleborough area.  

Visitors can now browse local places to stay and eat, plan their route to the Cave using the ‘How to get to the Cave’ route planner and even check the weather in real time before setting out.

The content managed website was developed using the Kentico CMS.  Kentico was selected due to the high level of usability of the content management system – an important factor considering the frequency of news updates, ability to integrate social media and support for both web and mobile sites.

White Scar Cave was first discovered in 1923 and has since attracted many cave explorers however the new website invites everyone to join in the exploration and explore White Scar Caves’ highlights, the tour hopes to provide a taste of what natural cave formations visitors you could expect to find inside. The same functionality will also allow visitors to explore some of the Cave’s rich history through interacting with the historical milestones.

William Bagshaw, managing director of White Scar Cave  says:

“White Scar Cave is delighted that Obergine has produced for it a new website which combines simplicity and functionality with a stylish contemporary design.  We are looking to get a major boost for our marketing from it, which is essential in the intensely competitive visitor attractions sector.”  

The new White Scar Cave website can be found at

About Obergine
Obergine ( is a web design, digital marketing and branding agency that specialises in the production of online and mobile marketing and business solutions.

About Kentico CMS
Kentico CMS is an affordable Web content management solution providing a complete set of features for building Web sites, community sites, intranets and on-line stores on the Microsoft ASP.NET platform. It supports WYSIWYG editing, workflows, multiple languages, full-text search, SEO, on-line forms, image galleries, forums, groups, blogs, polls, media libraries and is shipped with 200+ configurable Web parts. It’s currently used by more than 4,000 websites in 84 countries. The clients include Microsoft, McDonald's, Vodafone, O2, Orange, Brussels Airlines, Mazda, Ford, Subaru, Samsung, Gibson, ESPN, Guinness, DKNY, Abbott Labs, Medibank, and others. Kentico CMS is available at

About Kentico Software
Kentico Software ( helps clients create professional Web sites, online stores, community sites and intranets using Kentico CMS for ASP.NET. It's committed to deliver a full-featured, enterprise-class, stable and scalable Web Content Management solution on the Microsoft .NET platform. Founded in 2004, Kentico is headquartered in the Czech Republic and has a U.S. office in Nashua, NH. Since its inception, Kentico has continued to rapidly expand the Kentico CMS user base worldwide. Kentico Software is a Microsoft Gold Certified Partner. In 2010, Kentico was named the fastest growing technology company in the Czech Republic in the Deloitte Technology FAST 50 awards. For more information about Kentico please contact Eric C. Webb, Phone: +1-603-336 6020, E-mail:

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Obergine is a web design, digital marketing and branding agency that specialises in the production of online and mobile marketing and business solutions.

The Obergine website can be found at
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Tags:Caving, Website, Web Design, Tourism, Yorkshire, White Scar Cave, Obergine, Cms, Kentico, Content Management, Mobile
Industry:Internet, Marketing, Tourism
Location:Oxford - Oxfordshire - England
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