Billion Hearts Beating launches the mega ‘Happy Heart Fest’ to commemorate World Heart Day!
To mark the occasion of World Heart Day on September 29, 2011, ‘Billion Heart Beating Foundation’ a campaigner against risks of heart disease is organizing a week long awareness program “Happy Heart Fest” from September 23 to September 29th.
‘Billion Heart Beating’ campaign takes the next step with a 7 day long Health awareness drive
-To raise heart health awareness amongst Indians
-Over 3 Lacs people pledged to support ‘Billion Heart Beating Campaign’
New Delhi, September 23, 2011: To mark the occasion of World Heart Day on September 29, 2011, ‘Billion Heart Beating Foundation’ a campaigner against risks of heart disease is organizing a week long awareness program “Happy Heart Fest” from September 23 to September 29th all across India, drawing on the huge success of the campaign last year. The campaign aims at informing people about the basic actions that they can introduce into their daily lifestyle to lead a healthy heart.
Celebrated Indians from various walks of life have come forward to lend their active support for the World Heart Fest, through various activities and events across the country to celebrate the festival and create heart health awareness. The Billion Hearts Beating Foundation has identified 5 Controls, which can make Indians have healthier (happier) hearts. They are Eating Healthy, Active Lifestyle, Regular Health Checks, Not Smoking and Beating Stress, and each one of these Controls has been adopted by one Celebrity Crusader to make one Billion Indians aware of them as simple measures to keep their heart healthy. Each Crusader urges Indians to take the Pledge to care for their heart, by participating in various activities of the Happy Heart Fest, or by simply logging onto www.billionheartsbeating.com.
• Across 6 Cities of the country, to kick-off the Happy Heart Fest on World Heart Day, Apollo Hospitals are offering hugely subsidized health check-ups and free consultations. Supporting the campaign in Delhi, Honorable Chief Minister of Delhi, Sheila Dixit, will inaugurate the special heart screening camp on 26th September at Delhi Secretariat for the employees of the Delhi State Secretariat. More than 500 people will be offered free heart checkups. Global Sitarist Anoushka Shankar talks of her busy life across the globe and propagates how a simple measure like Regular Health Checks can help reduce heart disease among young Indians.
• In Hyderabad, the Charminar would be lit red in honour of World Heart Day, and against this backdrop, on the eve of Sept 29th, top dignitaries and celebrities of India would unveil a Calm Song, that urges young India to leave their stress and listen to their heart. 5 top Indian musicians have come together to create a Calm Song. This Calm Song urges people to lay down their stress, and to lead fuller, healthier lives
• In Delhi, the Largest Ashtray in the World will go through the South Campus of Delhi University on the 28th, and youth icon Rannvijay as Chief BHB Crusader for No Smoking, will take the ashtray himself through North Campus on the 29th, to urge youth to stub their cigarettes.
• In Ahmedabad, apart from a grand concert of flautist Pandit Ronu Majumdar for World Heart Day, an aggressive awareness drive is being undertaken across schools, health camps, hospital.
• In Chennai, Chef Sanjeev Kapoor, BHB Crusader for Eating Healthy, is holding a special workshop in Chennai on how the way to a man’s heart should be around healthy, yet tasty, food.
• In Kolkata, 3500 people will come together to create the Largest Heart Formation in India.
• In Mumbai, India’s leading holistic health guru Mickey Mehta, is opening up his centres across the city as the BHB champion of Active Lifestyle and Fitness, and would
communicate the importance of keeping physically and spiritually fit for a healthy heart.
• In Bangalore, as the befitting finale of the Happy Heart Fest, celebrated Indo-Japanese stand-up comedian, Dan Nainan, will crusade for Beating Stress on World Heart Day, through a special show with his own funny take on how to beat stress and be happy.
BHB is conducting multiple contests on social networking platforms to influence and encourage people, especially the youth, to take a pledge to quit smoking, eat healthier food, go for regular heart check-ups, get more active, let go of stress and become ‘heart healthy’.
The susceptibility of Indians to heart disease has long been evidenced in the scientific community. In India 60% of patients suffer from acute coronary syndrome, as compared to
40% in the developed countries. According to WHO, by 2015, 60% of the world’s cardiac patients will be Indians. Recognizing the health risk that the Indian population faces, Apollo Hospitals Group launched the Billion Hearts Beating campaign against heart disease in 2010. It is nationwide movement to reverse the alarming state of heart health in India, through education and action.
Dr Prathap C Reddy, Chairman, Apollo Hospitals, says, “There are 25 million Indians who suffer from heart disease and while the rest of the world enters the heart attack zone at 55, Indians enter it at 35. Heart disease in India has assumed alarming proportions amongst the younger generation in recent years which is worrying. The Billion Hearts Beating campaign is our corporate social responsibility campaign to create awareness on what people should do to avoid an adverse heart condition. Last year we received overwhelming response and support from policy makers, opinion leaders, youths and celebrities and other citizens of the country for the initiative. It seems the campaign have caught the imagination of people across India and mostly among the youth. I believe this year we will see more support and encouragement from all across India. Only such participation from different sections of the society could create resonance for a movement that intends to make people healthy”
Sharing her view on the initiative , Shobhana Kamineni, Executive Director, New Initiatives, Apollo Hospitals, says, “ Billion Heart Beating Campaign is a drive to galvanize our nation to reverse India's disgrace of being known as the ‘Heart Disease Capital' of the world. It is a platform to address the issue of the heart disease in the country. We are trying to educate people to undergo preventive healthcare tests and identify problems early and follow the required lifestyle to a healthy heart. The need of the hour is the support from like-minded individuals, organisations, celebrities and other eminent members of society.”
Date Event Venue
23rd-29th Sep Subsidized health check-ups & free diet consultation 6 Apollo Hospitals across India
26th Sep Special heart screening camp Delhi
28th Sep Launch of the Calm song by India’s leading musicians & Lighting up of the Charminar in red Hyderabad
28th Sep & 29th Sep World largest Ashtray Roadshow, led by Rannvijay on 29th Delhi
29th Sept Largest Heart Formation Kolkata
29th Sep Healthy-
29th Sept Cooking Workshop hosted by Svenska Bangalore & Mumbai
29th Sep Dan Nainan’s Comedy Show Bangalore
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