News management for communicators gets easier, faster, better

Sept. 22, 2011 - PRLog -- Mumbai, 22nd September, 2011: Blue Bytes News Pvt. Ltd. (bluebytes), the country’s leading media monitoring and analysis agency launched its latest media monitoring tool ProPR in the city today. ProPR, an integrated technology platform, is designed to make news management faster, easier and more effective. ProPR becomes an effective tool for Public Relations and Corporate Communications professionals by providing news based insights and analysis, allowing better control and management of corporate news.
Speaking on the launch, Piyush Jain, Business Head, bluebytes said, “Media is an amplifier of an organization’s actions, and in the fast changing world of today it is imperative for the management analyze news to control it better. We have created ProPR in response to the PR and Corporate Communication industry’s needs – it is easy, functional and aesthetic.”
Identifying the current challenges in the communications industry, Yatin Padia, Corporate Communications Manager, CARE Ratings said, “During my time in a PR agency we used to spend about 25% of our time in collating and analyzing media clippings for our clients. bluebytes has always been an innovator in giving the communications industry innovative and useful solutions. ProPR alters the playing field by empowering the user and being completely flexible to our needs. It will set a new benchmark in media monitoring and analysis.”
Jain added, “Some studies show that communication professionals spend the majority of their time preparing media reports, gathering media intelligence, and analyzing news. The enormous time drainage prohibits them from giving time to image consultancy, decimating opportunities in the process. ProPR is a bold attempt at making sense of this media chaos and in doing so; it acts as a safety filter, funneling meaningful and relevant information to communications professionals.”
ProPR allows analyzing news’ key messages, branding and tonality, and also allows automated and customized reports at the proverbial click-of-a-button. Being a technology enabled platform ProPR gives seamless access to all the services from a single window. Apart from this, it also empowers the user by allowing them to qualify their news according to their own needs, giving them an accurate monitoring format.
ProPR’s services comprise of Rooster - a daily email news update service, ProSearch - a web based news search, research and with news filter, ProAnalytics- web based automated real time analysis, with qualitative analysis, ProCompare - web based automated real time share of voice analysis and ProReport - web based automated real time reports which include qualitative AVE.

About Blue Bytes News Pvt. Ltd.
Established in 2006, Blue Bytes is India’s leading media monitoring and analysis agency, sourcing from more than 1000 quality media outlets per day, through its strong network across 9 offices in the country. The company has set very high standards in the communications industry and is rated by its clients as the most innovative media monitoring and analysis provider and. Set with the objective to ‘Make Life Easy’ for the communication professionals, Blue Bytes has a wide range of automated services that include daily news updates, archives, analysis and reports.
It’s impressive array of clients include the top Corporate and Multinational Organizations, SMEs, along with leading Public Relations and communications agencies in the country. The list boasts of names like Crisil, Aditya Birla Financial Services, Religare, J.P Morgan, UBS, United Spirits, Sun Pharma, UTV, Siemens,  Airtel, Idea Cellular, Reliance Mutual Fund, ICICI Prudential Asset Management, Bajaj Allianz, Essar Group, Yash Birla Group, Singapore Airlines, DuPont and various others.

For more media information on ProPR, please contact:
Piyush Jain
Business Head - Blue Bytes News Pvt. Ltd.
M: 9820633034
piyush@bluebytes.info , www.bluebytes.info

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About Blue Bytes News Pvt. Ltd.
Established in 2006, Blue Bytes is India’s leading media monitoring and analysis agency, sourcing from more than 1000 quality media outlets per day, through its strong network across 9 offices in the country. The company has set very high standards in the communications industry and is rated by its clients as the most innovative media monitoring and analysis provider and. Set with the objective to ‘Make Life Easy’ for the communication professionals, Blue Bytes has a wide range of automated services that include daily news updates, archives, analysis and reports.
It’s impressive array of clients include the top Corporate and Multinational Organizations, SMEs, along with leading Public Relations and communications agencies in the country.The list boasts of names like Crisil, Aditya Birla Financial Services, Religare, J.P Morgan, UBS, United Spirits, Sun Pharma, Siemens, Airtel, Idea Cellular, Reliance Mutual Fund and various others.