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Advertisers Targeted in Nationwide Effort to “Close the Playboy Club" on NBC
Debut Episode’s Dismal Ratings Shows that Sexual Exploitation of Women in Primetime Not Profitable
Even former ‘Playboy Bunnies’ are denouncing the show, with one commenting at Huff Post Entertainment, "I didn’t like the whole show. I thought it was cheap, it was degrading, it was demoralizing. It makes the Bunnies seem silly... Not one Bunny I know liked the show. Everyone is hoping it gets canceled."
Obviously lacking in the advertising lineup, to their credit, were four of NBC’s top five major sponsors, AT&T, Verizon, L’Oreal USA and Proctor and Gamble. In the past month, these companies received a storm of requests not to support the NBC/Playboy exploits by MIM’s army of volunteers.
“Many other companies that did advertise, including Ford, a top-five NBC advertiser, should rethink the association of its brand with a show that exploits women,” said Hawkins.
Today MIM will make it easy for television viewers to reach the show’s advertisers by providing weekly updated contact details at www.CloseTheClubOnNBC.com.
MIM expects an outpouring of grassroots participation as thousands contact these companies to demand they stop funding NBC’s exploitation of women.
“Our work, combined with efforts from Parent’s Television Council, Gloria Steinem and The San Francisco Commission on Women are contributing greatly to help squash this show. We will not stop until “The Playboy Club” is closed on NBC,” Hawkins said.
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Morality In Media, Inc. is the leading national organization focused on opposing obscenity and indecency through public education and the application of the law. For more information, visit www.waronillegalpornography.com, www.pornharms.com and www.moralityinmedia.org.