Advertisers Targeted in Nationwide Effort to “Close the Playboy Club" on NBC

Debut Episode’s Dismal Ratings Shows that Sexual Exploitation of Women in Primetime Not Profitable
Sept. 21, 2011 - PRLog -- – NBC’s “The Playboy Club” debuted Monday evening to dismal ratings spurring Morality In Media (MIM) to launch a nationwide campaign today whereby thousands will target advertisers with the message to halt their funding of a show glorifying the sexual exploitation of women.
   “Comcast/NBC thought it was giving the modern-day, sex-craved male everything it would want, even an attempted rape of a pretty girl in a bunny outfit, but it was not enough. Comcast/NBC also found ways to shove the women-are-objects Playboy philosophy into every scene of the show,” said Dawn Hawkins, executive director of MIM.  
   Even former ‘Playboy Bunnies’ are denouncing the show, with one commenting at Huff Post Entertainment, "I didn’t like the whole show. I thought it was cheap, it was degrading, it was demoralizing. It makes the Bunnies seem silly... Not one Bunny I know liked the show. Everyone is hoping it gets canceled."
   Obviously lacking in the advertising lineup, to their credit, were four of NBC’s top five major sponsors, AT&T, Verizon, L’Oreal USA and Proctor and Gamble.  In the past month, these companies received a storm of requests not to support the NBC/Playboy exploits by MIM’s army of volunteers.
“Many other companies that did advertise, including Ford, a top-five NBC advertiser, should rethink the association of its brand with a show that exploits women,” said Hawkins.
   Today MIM will make it easy for television viewers to reach the show’s advertisers by providing weekly updated contact details at
   MIM expects an outpouring of grassroots participation as thousands contact these companies to demand they stop funding NBC’s exploitation of women.
   “Our work, combined with efforts from Parent’s Television Council, Gloria Steinem and The San Francisco Commission on Women are contributing greatly to help squash this show. We will not stop until “The Playboy Club” is closed on NBC,” Hawkins said.

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Morality In Media, Inc. is the leading national organization focused on opposing obscenity and indecency through public education and the application of the law. For more information, visit, and
Source:Morality in Media
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Tags:Nbc, Comcast, Playboy Club, Television Shows, Ratings, Hugh Heffner, Ford, Subway, Jello, Allegra, Campbells
Industry:Entertainment, Business
Location:New York City - New York - United States
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