Doremus Named Global Agency of Record for BNY Mellon

Award-winning business-to-business agency to build BNY Mellon's investment management and investment services brand.
By: Marianne Flatley
Sept. 20, 2011 - PRLog -- Doremus has been named global agency of record for BNY Mellon , the global leader in investment management and investment services. The Doremus global network is charged with integrating BNY Mellon’s TV, print and digital advertising in the Americas, Europe, Middle East, Africa and Asia-Pacific.  

Doremus was selected based on its highly coordinated global network, level of strategic thinking and category knowledge. Work is to begin immediately.  

Peter Hayes, Chief Marketing Officer for BNY Mellon, said, “Doremus emerged as the top agency during our review. They have an excellent track record in helping organizations execute worldwide campaigns that result in business growth. They demonstrated category insights, strong strategic thinking and the ability to creatively and powerfully help us move to the next level in our brand evolution.

Howard Sherman, Doremus Worldwide President said, “BNY Mellon is a powerful and unique global financial institution. We are delighted to have been assigned their global AOR assignment, and will partner with them to continue to build their brand around the world.”

Doremus is consistently recognized as a leader in B2B and as a “top agency” by BtoB magazine. It recently created a film for its Corning client that was posted on YouTube and subsequently became “the most watched corporate video in history” with 15 million global views.

About BNY Mellon
BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team. It has $26.3 trillion in assets under custody and administration and $1.3 trillion in assets under management, services $11.8 trillion in outstanding debt and processes global payments averaging $1.7 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation . Additional information is available at and through Twitter @bnymellon.

About Doremus
Doremus ( is a specialist in a world of generalists. With offices in every major business center: New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions.

Doremus is a part of the Omnicom Group Inc.  ( Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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