Innovation 360 Encourages People to Play at Work

CEO Kamal Hassan believes a legendary toy can improve innovation, communication and teamwork in any organization.
Kamal Hassan hard at work with LEGO SERIOUS PLAY
Kamal Hassan hard at work with LEGO SERIOUS PLAY
Sept. 20, 2011 - PRLog -- LEGO® SERIOUS PLAY® is a unique methodology designed to enhance innovative thinking and creativity, and improve communication and teamwork. Guided by a certified facilitator, participants use LEGO® building blocks to create specific representations—or metaphors—that are used to tell a story. The exercise triggers insights, and also enables others to “see” what the person is thinking by providing a visual aid–one that doesn’t require any special or artistic skills to assemble.  

Kamal Hassan, President and CEO of Dubai-based Innovation 360 Institute, is one of a few people in the world certified as a Trained LEGO SERIOUS PLAY Facilitator. Mr. Hassan has begun incorporating the innovative hands-on methodology into his company’s training and consulting services, beginning with workshops on idea generation and management and business model innovation and design.

Says Hassan, “LEGO SERIOUS PLAY is the most powerful approach I have seen that combines both our physical abilities and brain power, enabling us to use our whole brain to think more clearly and overcome obstacles creatively.”

Since the inception of LEGO SERIOUS PLAY in the 1990s, organizations from auto makers to online auctions to financial service providers have applied the methodology to solve issues related to strategy development, mergers, new product and service development, change management and team dynamics.  

“There is substantial evidence that adults need to play, and not just at the golf course on weekends,” Hassan asserts. “Adult play, when it is structured correctly as the LEGO SERIOUS PLAY methodology demonstrates, frees our imagination and makes us more open to possibilities. It also improves communication, especially among teams, by giving everyone a safe way to express their opinions.”

“They say ‘a picture is worth a thousand words,’” he continues. “LEGO SERIOUS PLAY works on the
same principle by allowing others to see what you are trying to say, instead of just hearing it.”

“It’s hard fun,” Hassan admits, “but the results are worth it.”

Mr. Hassan is available to speak on the benefits of LEGO SERIOUS PLAY. The methodology has already been added to some of Innovation 360’s onsite training workshops including “Managing the Front End of Innovation” and “Business Model Innovation and Design.”

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Innovation 360 is a global innovation management firm that bridges the gap between innovation strategy and execution. We help private and public organizations transform themselves and their offerings through strategic innovation deployment, innovation leadership development and business model innovation. Learn more at
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Tags:Lego, Lego Serious Play, Innovation, Training, Creativity, Change Management, Business Strategy
Industry:Business, Government, Education
Location:Dubai - United Arab Emirates
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