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Belly Up To Your Very Own DeLonghi Magnifica Coffee Bar
Online entrepreneur and coffee afficionado Charles "Jazzy Chazzy" Smith announced the launch of a new website (delonghimagnificaz.com) promoting the Italy-based DeLonghi Magnifica line of super-automatic coffee/espresso machines.
By: Bob Obichowski
"Why go to a coffee store and wait in line for a high-dollar single cup," asks the former-musician-
Based in Treviso, Italy, the DeLonghi Group was founded in 1902 by the DeLonghi family. It began as a small industrial parts manufacturer, incorporated in 1950, and grew to include a wide variety of small domestic appliances in the market segments of cooking and food preparation.
"I believe in quality on all levels," says the wizened owner of http://delonghimagnificaz.com, known to his friends and close associates as "Chaz." "And with coffee or espresso or cappuccino, it's no different. It's not just what's in the cup. It's also what made what's in the cup, too, the machine."
Over the years, DeLonghi has become well-known for their design capabilities, which are drawn, they tout, from a rich heritage of Italian design. In 2006, Giocomo Borin, DeLonghi Design Director, was recognized by Home Furnishing News as one of the top 50 most influential designers in the world. In the very next year, 2007, DeLonghi's Esclusivo line of kitchen appliances won the highly-coveted Red Dot design award.
"I checked out several coffee machine companies before I decided on this one," says Chazzy. "I really don't want to name the others, the competition, but I will say this: this DeLonghi Magnifica makes one 'grind so fine' cup of espresso."
The particular DeLonghi Magnifica machine being promoted by Charles Smith is called the DeLonghi Magnifica ESAM3300 Super-Automatic Coffee/Espresso Machine. It can make regular coffee, espresso, cappuccino, and latte drinks. Price-wise, it falls near the high end of the mid-range for quality super-automatics, retailing for less than $800.00. For a complete review, visit Jazzy Chazzy's DeLonghi Magnifica site at http://delonghimagnificaz.com.