Shon Brooks Signs NFL-Cox Media Television Ad Contract Promoting Upcoming S.O.B™ Talk Show

As Viewership of S.O.B's Current Promotional Segments Surge Ahead Nationally and Abroad, Ads During Primetime NFL Games This Season Are Expected to Further Boost the Show's Growing Appeal
Sept. 17, 2011 - PRLog -- An aggressive television ad schedule in selected markets nationwide has been launched by Brooks Financial & Entertainment Consultants during the current 2011 National Football League game season to promote Brooks Financial and the company’s soon to-be-released S.O.B™​ TV talk show, adding to the growing interest that the show's current promotion is already generating nationally and overseas where more than 600 million viewers are estimated to have been exposed to segments of the show through YouTube and other mediums.

The NFL advertising schedule consists of double-digit (including 20-second and 30-second) TV spots airing from August 25 through the end of this year on Cox Media Interconnect covering ESPN Monday Night Football, NFL Pre-Season games, as well as the NFL Network Sunday Morning Countdown broadcasts, and its NFL Network Regular Season Games.

"These 'timeless' ads are designed to give us maximum exposure to key demographic audiences during the highly-viewed NFL game season, especially as we promote the upcoming S.O.B talk show," says Shon Brooks, CEO and founder of Brooks Financial & Entertainment Consultants. Brooks created, writes, produces and hosts the S.O.B show which is gearing up in selected U.S. markets by Cox Media. "The show, through its interviews with inspiring role models and celebrities, is intended t o provide timeless content towards the show's goal of motivating youths in positive directions in their life," reports Brooks.

S.O.B commercial clips have also aired in the past in over 200 cross channel television networks from ESPN to TNT during the NBA Finals, SportsCenter, and even Super Bowl Countdown. And as testament to the popular appeal of the show abroad, a segment of S.O.B, featuring Brooks interviewing famed boxing promoter Don King[y0XFPq-uZrg].cfm , was made available in Pakistan (a country with a population of more than 170 million) via YouTube in recent months. (The segment can be viewed at or

"Since that time, worldwide viewership and web traffic searches of the Pakistan segment have escalated to over 600 million views, as documented on the (IMDB) Internet Movie Database , and recently became one o f the first to reset the odometer for YouTube from the overload of web search traffic," says Brooks.

"And this total does not even include viewership of S.O.B promos stemming from bloggers from, and CoxMedia Interconnect which multiplies exposure in new markets on AT&T and Direct TV," he says.

In addition, word about the show is also being spread through strategic S.O.B billboards that are placed at Westfield Shopping Mall Horton Plaza in (downtown) San Diego, in addition to "sneak preview" video trailers that have been shown at selected (NCM) National Cinemedia movie theaters.

"All these measures, including the NFL season ads, serve to spread the word about the show as we look forward to making S.O.B available to a national United States audience to encourage and empower youths from all backgrounds to take control of their education, careers and other aspects of life in positive ways," says Brooks, a well-known financial estate planner, video game developer and television producer whose company is based in Coronado, CA.

Brooks is also widely recognized for his efforts in K-12 education to promote financial literacy through computer video games --an endeavor in which he will also include the S.O.B show. Most notably, he has created interactive, action-oriented computer games to teach students smart money management. Brooks Entertainment Inc. is working to have both financial literacy games  Save One Bank™​ and Stock Picker™​ added to the local school district curriculum and market the games nationally to other school districts and worldwide audiences.

"Information about the S.O.B show will also be displayed in the games and used to promote the interactive financial literacy endeavor nationally and internationally," Brooks adds. Brooks Financial & Entertainment Constultants has recently partnered with award-winning video game developer and publisher Josiah Pisciotta and his team at Chronic Logic, LLC in Santa Cruz, CA to develop the video promotion trailer for the first game to be promoted, which will also be included in selected S.O.B ads slated for later in the NFL season.

For more information on Brooks Financial & Entertainment Consultants, visit,, or email P/R department at Founded by Shon Brooks, Brooks Entertainment Inc. ( is based in Coronado, CA and specializes in financial estate-wealth preservation strategies for the wealthy and for striving indivi duals, television production and gamification.

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Founded by Shon Brooks, Brooks Financial & Entertainment Consultants (, is based in Coronado, CA and specializes in developing financial, estate and wealth preservation planning strategies for a wide range of clients.
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Tags:Nfl, S.O.B, Talk Show, Cox Media, Shon Brooks, Brooks Financial, Games, Don King, Pakistan, Save One Bank, Chronic Logic
Industry:Advertising, Sports, Media
Location:Coronado - California - United States
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Page Updated Last on: Feb 01, 2012

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