Aquire Unveils New Brand Promise

Repositioning underscores holistic approach to guiding and implementing workforce initiatives with expanded workforce planning and analytics product offerings
Sept. 16, 2011 - PRLog -- Irving, TX - Aquire, a global leader in workforce planning and analytics solutions, today announced the launch of a new brand identity. The company’s new tagline, “Wisdom Within,” reflects the essence of the rebranding initiative and the company’s brand promise: Aquire’s experienced people and innovative technology solutions enable companies to discover the inherent wisdom within their workforce data, allowing them to build and communicate plans that differentiate their workforce, ultimately maximizing productivity and profits.

“The ‘Wisdom Within’ tagline is multi-faceted,” said Lois Melbourne, CEO and co-founder of Aquire. “It encompasses the wisdom of our people to create solutions and guide customers, the wisdom of our customers about their organizational needs, and the wisdom hidden within a company’s data. We use the knowledge we’ve acquired from more than 15 years experience helping thousands of organizations to ask questions and provide actionable data that leads customers to their own best decisions.”

Over the past two years, Aquire has rapidly matured from its roots as a pioneer in automatic organizational charting software and workforce reporting software to become a leading provider of innovative workforce analytics and planning solutions that address specific initiatives. Every Aquire solution is designed to visually present data within the span of control, so that workforce issues can be identified and addressed at the appropriate level within the hierarchy. In addition to OrgPublisher, best-of-breed products include Aquire InSight™, Compensation, Succession, Modeling and Data Integrity.

The rebranding initiative includes a completely redesigned corporate website at In addition to a wealth of product information, the content-rich site offers real-world business stories, educational white papers and other workforce-related resources. The new website design prominently features images of Aquire employees, rather than typical stock photography, in a magazine-style format that is more reader-friendly and people-focused. The easy-to-use Product Navigator is a new feature that helps site visitors quickly determine which Aquire solutions are right for their needs.

“We are incredibly excited about the launch of the new website. The look and feel is a total departure from traditional HR software sites and reflects a key point of differentiation for us from our competitors — the wisdom that our people provide in tandem with our innovative technology,” said Marc Ramos, director of marketing of Aquire. “Our knowledgeable and dedicated employees play a critical role in our customers’ success using our products, and we felt it was important to reinforce that by featuring Aquire team members throughout our marketing.”

To view the new website, visit

About Aquire
Aquire, headquartered in Irving, Texas, is a global leader in workforce planning and analytics solutions.

Aquire gives companies the wisdom that can only be derived from visualizing and deeply understanding the trends and future needs of their organization. Through a team of dedicated people, and a host of innovative solutions, a strategic partnership with Aquire helps companies make evidence-based decisions about their workforce investments. With Aquire solutions in hand, companies can build and communicate plans that differentiate their workforces to maximize their productivity and profits. More than 15 years of workforce insight gained from serving thousands of customers has helped Aquire grow from an industry pioneer into a recognized innovator with a portfolio of software solutions that support today’s vital workforce planning and talent management challenges.

Aquire is a wholly owned subsidiary of Peoplefluent. For more information, visit Subscribe to Aquire’s Workforce Management Opinions & Trends blog: or follow Aquire on Twitter .

# # #

More than 2,700 organizations use Aquire solutions to manage information for more than 10 million employees throughout the world. We offer a portfolio of workforce and talent management tools to support today’s most vital workforce management challenges
Email:*** Email Verified
Tags:Workforce Management, Talent Management, Hr Software, Workforce Analytics, Organizational Charting
Industry:Human resources, Software, Technology
Location:Irving - Texas - United States
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse

Like PRLog?
Click to Share