Aquire Unveils New Brand Promise
Repositioning underscores holistic approach to guiding and implementing workforce initiatives with expanded workforce planning and analytics product offerings
Sept. 16, 2011 - PRLog -- Irving, TX - Aquire, a global leader in workforce planning and analytics solutions, today announced the launch of a new brand identity. The company’s new tagline, “Wisdom Within,” reflects the essence of the rebranding initiative and the company’s brand promise: Aquire’s experienced people and innovative technology solutions enable companies to discover the inherent wisdom within their workforce data, allowing them to build and communicate plans that differentiate their workforce, ultimately maximizing productivity and profits.
“The ‘Wisdom Within’ tagline is multi-faceted,”
Over the past two years, Aquire has rapidly matured from its roots as a pioneer in automatic organizational charting software and workforce reporting software to become a leading provider of innovative workforce analytics and planning solutions that address specific initiatives. Every Aquire solution is designed to visually present data within the span of control, so that workforce issues can be identified and addressed at the appropriate level within the hierarchy. In addition to OrgPublisher, best-of-breed products include Aquire InSight™, Compensation, Succession, Modeling and Data Integrity.
The rebranding initiative includes a completely redesigned corporate website at http://www.aquire.com. In addition to a wealth of product information, the content-rich site offers real-world business stories, educational white papers and other workforce-related resources. The new website design prominently features images of Aquire employees, rather than typical stock photography, in a magazine-style format that is more reader-friendly and people-focused. The easy-to-use Product Navigator is a new feature that helps site visitors quickly determine which Aquire solutions are right for their needs.
“We are incredibly excited about the launch of the new website. The look and feel is a total departure from traditional HR software sites and reflects a key point of differentiation for us from our competitors — the wisdom that our people provide in tandem with our innovative technology,”
To view the new website, visit http://www.aquire.com.
Aquire, headquartered in Irving, Texas, is a global leader in workforce planning and analytics solutions.
Aquire gives companies the wisdom that can only be derived from visualizing and deeply understanding the trends and future needs of their organization. Through a team of dedicated people, and a host of innovative solutions, a strategic partnership with Aquire helps companies make evidence-based decisions about their workforce investments. With Aquire solutions in hand, companies can build and communicate plans that differentiate their workforces to maximize their productivity and profits. More than 15 years of workforce insight gained from serving thousands of customers has helped Aquire grow from an industry pioneer into a recognized innovator with a portfolio of software solutions that support today’s vital workforce planning and talent management challenges.
Aquire is a wholly owned subsidiary of Peoplefluent. For more information, visit www.aquire.com. Subscribe to Aquire’s Workforce Management Opinions & Trends blog: http://blog.aquire.com or follow Aquire on Twitter http://www.twitter.com/@
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More than 2,700 organizations use Aquire solutions to manage information for more than 10 million employees throughout the world. We offer a portfolio of workforce and talent management tools to support today’s most vital workforce management challenges