NASCAR & Stunner Baby Magazine Salute “Bienvenidos A NASCAR” Hispanic Heritage Month 2011

Sept. 16, 2011 - PRLog -- NASCAR & Stunner Baby Magazine salute "Bienvenidos A NASCAR" efforts in increasing the Hispanic fan base, general interest, at-track interactive experience and education into the fascinating World of NASCAR 2011.

NASCAR will team with Chicagoland Speedway for the first race of the Chase for the NASCAR Sprint Cup – NASCAR’s “playoffs” – to launch “Bienvenidos a NASCAR,” a multiplatform Hispanic marketing initiative coinciding with the Sept. 15 start of Hispanic Heritage Month. The NASCAR program is geared towards increasing Hispanic fan attendance and enhancing the overall at-track experience for Hispanic attendees.

Chicagoland Speedway will offer Hispanic fans special ticket plans to its NASCAR races from September 16-18, including the Chase-opening Geico 400. Hispanic fans interested in attending the triple-header weekend can visit www.chicagolandspeedway.com/bienvenidos; or by phone via a Spanish phone line
877.691.7223. In addition, the “Bienvenidos a NASCAR” program will include Spanish-language television and radio advertisements in the Chicago-area market; “Bienvenidos a NASCAR” signage at tracks, including one painted on Chicagoland’s Turn 1 wall; Spanish-speaking brand ambassadors at the race to answer questions, and Spanish-language broadcast coverage with real-time race information.

Television and radio advertisements will debut on ESPN Deportes, Fox Deportes, Gol TV and Galavision in Chicago and feature Latin American drivers Juan Pablo Montoya, Aric Almirola, Miguel Paludo, Sergio Peña and team investor Felix Sabates. Advertisements will focus on the spectacle of races, the ability to make the experience a family event, and the speed, energy and emotion of the sport.

“This is a significant effort to increase the sport’s reach,” said Marcus Jadotte, vice president of public affairs and multicultural development for NASCAR. “Over the next five years, we hope to continue to grow our Hispanic fan base and provide a welcoming, culturally relevant experience for those already attending the races and supporting favorite drivers.”

“This is more than just a ticket offer,” said Chicagoland Speedway President Scott Paddock. “This is about creating a destination so that when the Hispanic market comes out and checks out the race, they have a good experience. This is a long-term investment, and it’s important to us as an industry.”

NASCAR will kick off the initiative in Chicago leading up to the Sprint Cup race on September 18, with similar activations in Phoenix and Miami in November. NASCAR plans to continue efforts in 2012 at tracks in key markets with large Hispanic populations, including Texas, California, Las Vegas and Charlotte.

About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national
series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series.

Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the Wonderful Pistachios 500 at Richmond International Raceway will air on Sept. 10 on ABC at 7:30 p.m. ET. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter:@NASCAR.

Please visit  “Bienvenidos A NASCAR” social media outlets:
www.facebook.com/pages/Nascar.../140986192607572
twitter.com/NM247/status/49456520282386432

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