Granimator Launches Camilla d'Errico Art Pack for iPad Wallpaper Creator App

Sept. 16, 2011 - PRLog -- Granimator, ustwo™, Rizon Creative, and d'Errico Studios are proud to announce the public release of Camilla d'Errico Art Pack for the Granimator app, developed by ustwo™, one of the world's most respected digital and mobile software developers. Now available on iTunes, the Wallpaper Creator app, featuring 40 free download packs, is available to download on the iPad as is a best-of gallery app for the iPhone.

Mobile Devices are with us everywhere now, and looking at the same background image day after day can get tedious, but with Granimator app and the new Camilla d'Errico artist series, users can create their own original wallpaper design using components from d'Errico's 'Helmetgirls' brand.

Embracing new technology in the digital space is essential to keep evolving in the modern art industry, and being able to connect with fans and fellows artists in such a unique platform is rewarding in the most wonderful way.

Tamara Dixon, the Creative Director for Rizon said, "We are thrilled to have been involved in bringing this art pack to life. It is always a challenge taking an artist's personal work and converting it so that it works within the format of the iPad whilst retaining the essence of the artist and the brand itself.”  

During the process Rizon worked closely with Camilla and ustwo™ to ensure that the pack delivered both creatively and delivered a fun user experience within the Granimator application.

AdaPia d’Errico of d’Errico Studios said, "This pack is just a further extension of the work we have been doing to take Camilla's art into licensing and allow Camilla’s fan base to explore the brand in new and exciting ways. It made perfect sense for us to collaborate with Rizon and ustwo™ on this app as the partnership of Rizon’s brand extension expertise and ustwo’s cutting edge app experience ensured that the end result was better than we could have envisaged."

To kick-off the release of the new Camilla d'Errico art pack on Granimator, d'Errico Studios is hosting a special design contest for users worldwide to submit their own original creations. For more information about the contest, as well as examples of wallpaper images created using the Camilla d'Errico art pack, please visit Camilla's blog: http://www.camilladerrico.com/blog

And to download the pack, please visit: http://www.granimator.com/packs/57

For more information, or to receive content assets, please email Aaron Colter at info@camilladerrico.com with a short note concerning your request.

About ustwo:

ustwo™ is a digital design studio that delivers pioneering user experiences as digital partner to the world’s leading brands including Sony, Sony Ericsson, Intel, H&M, BBC, Turner and J.P.Morgan. We’re boldly independent, serving our global client base from our studios in London and Malmö, Sweden.

Driven by our ‘love digital’ mission, ustwo™ specialise in interaction & user interface design, app development and digital entertainment. We design multi-platform experiences across mobile, tablet, TV and beyond across a range of markets including mobile, consumer electronics, retail, entertainment, medical and financial.

We’ve been in mobile and TV for over six years and have been making apps since they first learnt to walk. As well as bringing the very best in digital design and innovation to our clients, we explore and invest in new technologies by producing our own digital entertainment in the fields of gaming, apps and publishing.

About Granimator:

Granimator™ is a wallpaper creator with a difference. ustwo™ work with cutting edge artists, designers, galleries and studios around the world to create beautiful packs that iPad users can create amazing wallpapers with for their iPads, iPhones and Android devices. Users can share these creations via social networks like twitter and Facebook, and via the online gallery at www.granimator.com.

Packs are available within the app for users to browse and download for free, each offering a unique experience with an individual style and functionality to it. So far ustwo™ have worked with over 60 artists and designers including: James Joyce, Kate Moross, Buro Destruct, Airside, RexBox, Jon Burgerman, Non Format, Research Studios / Neville Brody, Tom Hingston, McBess, Rob Bailey, Ian Stevenson and Manhattan Born. A full list of artists packs is available on www.granimator.com/artists

Granimator.com has over 4000 user-generated wallpapers created using the app – all of these can be downloaded for free.

Grallery™ - an iPhone app showcasing the best wallpapers created using Granimator™ - is also available to download for free. Grallery™ is regularly updated offering the freshest wallpapers.

About Rizon:

Rizon is a leading creative agency working globally with brands to deliver compelling and innovative brand extension and retail programs within entertainment sector. Clients
include Disney, Mattel, BBH and Sony Pictures. For a full overview of services visit www.-rizon-creative.com.

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d'Errico Studios Ltd. is a publisher, producer & promotional company specialized in artist branding. Currently promoting artist Camilla d'Errico, DSL produces & promotes brands & extends them via product development, distribution, licensing & transmedia.