Exploring & Using the Advantages of Article Marketing , Improving Your Web Traffic

Sept. 16, 2011 - PRLog -- If you are trying to attract huge quantities of web traffic to your blog or website, then you positively need to think about article marketing as one of your main ways to achieve that. There are many article marketing web sites just waiting for your article and, ordinarily, it's free to submit articles to them. Whether you pen the articles yourself or pay someone else to create them for you, there are some facts that you should recognize before you start:
1. Advantages of Article Marketing - On the positive side, the main benefit to your traffic-generating campaign will be the backlinks you will achieve in the process of submitting articles. Google and the other major search engines look at how many backlinks you have pointing back at your blog or web site. The perception is that if you have a lot of, one-way, inbound links (backlinks) then your web site must have a lot to offer in terms of content.
Not all backlinks are of equal SEO value and article marketing is not the only way to get them. However, article marketing is a splendid way to acquire them. Links that come from so-called "authority" sites are credited much more by the search engines than backlinks you might make by, say, posting a comment on a small or unknown blog. That's not to say to say that you shouldn't also be posting comments on appropriate blogs and forums: It's merely that links created through major article marketing sites have more SEO clout in terms of backlink credits.
2. Submitting Original Material - The articles you submit to these article marketing sites MUST be your own, unique work. If are found to be otherwise, you may see them declined, be asked to remove them or, worse, you could find yourself battling plagiarism charges. From a SEO perspective alone, you should comprehend that these articles will be listed (as articles) in the search engine listings independently of any website or blog.
The search engines always want to see original writing because they consider it to be more useful to their users than material that has been duplicated and kicked around the Internet for a period of time. So, if your article material is not original, it is much less likely to be seen and its links won't be clicked on if they aren't readily available to readers because the articles appear far down in the listings.
3. Keywords and Staying on Topic - Your articles should be closely aligned to the theme of your site or blog and this pertains to the links you locate at the end of those articles, also. If your website is about bird cages and you create an article on the subject of plumbing services that has a link back to your bird cage website, you are wasting your effort. Instead, your article must be strictly about bird cages and any links at the bottom should be related to your bird cage site or another site on the same theme.
And, before you even commence writing, you should be aware what the best keyword or keywords are for your site and use them in all you write including your article title, your article summary, your article body and your keywords listing. The keyword saturation (frequency) within your article body should be somewhere between 1 and 4 percent of the total number of words, no higher and no lower. Be cautious not to use your keyword so much that it makes your article read badly. Avoid a sentence that reads: "Find the best bird cages at our bird cage site which is a favorite bird cage site of interest to bird cage lovers that is on the subject of bird cages."
4. Submission Requirements - When you submit a piece to an article marketing website, you will be asked for at least some, if not all of the following information: the article title, a brief synopsis of the article, the body of the article itself, a listing of keywords that are separated by commas with no spaces after the commas and no comma after the last keyword. Ordinarily, you will be given a "Resource Box" where you are able to enter a concise biography of the author plus the allowable number of links, usually two or three. If not, position your resource content immediately after your article in the article body box. Separate the article and the resource content with the heading "About the Author."
The synopsis should be no more than two or three sentences. The article body should be at least four hundred words long and less than the maximum number of words permitted by that particular article marketing directory. The keywords will be subject to a maximum number of characters. The resource box will usually be the only location where you can leave self-serving links and the permissible number of links will be stated.
5. Author Guidelines and Approval - To forestall having your articles turned down, you should peruse the author guidelines of each article marketing directory and observe them. Your articles, ordinarily, will be read and then approved or turned down by a real, live staff member who knows all the requirements of that article marketing site.
6. Keeping Records - Maintain a ledger that has an account of all your articles, the dates they were submitted and to whom they were submitted. There should also be a column where you will be able to show that the article was approved or turned down and a column for any remarks you might want to put down. That will stop you from submitting the identical article more than once to each directory which is a "no-no."
7. Manual vs. Automatic Submission - I suggest that you take the time to submit your articles by hand, rather than counting on widely-available article submission computer programs. Such software can only submit the identical version of your article to every site, which is contrary to the idea of submitting only original content. What's more, each article submission web site has distinctive prerequisites and forms and certain ones even maintain a "Captcha" entry box to make sure that the article is being submitted by a person and not automatically by a computer.
If you want to shell out for them, there are professional article submission sites on the web that will do all your submissions for you for a price. If you choose to go this way, for the reasons stated above, make certain that they will be manually submitting unique versions of your articles to each directory in the correct format for each web site.
As you can see, article marketing is a bit of work when completed the correct way. It is also one of the most effective opportunities to promote your blog or web site. If you write well and pick fascinating subject angles to explore, you will, in the long run, set yourself up as an "authority" in your marketing niche, who knows what he or she is talking about and whom can be trusted enough to purchase from.
Your articles will stay on those web sites and in the search engine listings for many years and, all through that time, the backlinks they create will multiply like rabbits. A lone article won't achieve what you wish for. You must be typing and submitting articles on your subject constantly to as many sites as you can. If you want to learn more , pls refer to http://www.viv-media.com

# # #

Viv-Media is a full-service internet marketing company that provides,web design services,web development,SEO,http://viv-media.com overall marketing & online marketing strategies will drive more traffic to your website and more customers to your business.