Blue Calypso CMO Sabrina Dee to Speak at LA Mobile Entertainment Summit®

Emerging Mobile Advertising Leader Official Sponsor of Top Entertainment Event
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Blue Calypso



Sept. 15, 2011 - PRLog -- (Carrollton, Texas) September 15, 2011 – Blue Calypso, Inc.  (“Blue Calypso” or the “Company”) today announced it will be the official sponsor  of the 2011 LA Mobile Entertainment Summit®, which will take place September 20-21 in Los Angeles. Blue Calypso’s Chief Marketing Officer, Sabrina Dee, is a featured speaker at the event.  The speech will take place from 3:55 pm – 4:40 on Tuesday September 20th. The Company will be exhibiting at booth number 58.

Dee will formally introduce the Company at the Summit and speak on “Leveraging Your Brand In A Friend-to-Friend Economy: How To Win Fusing Mobile with Social.” The topic will cover how companies can plan a mobile and social marketing strategy to achieve genuine friend-to-friend, mobile-to-mobile, and wall-to-wall entertainment marketing.   She will share her unique insights on what the sharpest marketers are doing to break through the noise, expose their brand, and motivate users for true virality in a mobile social win.

Dee has more than 15 years of digital media advertising and content creation experience with specialties in entertainment and emerging platforms. In recent years, Dee has been focused on developing new ways that brands can create higher impact opportunities by leveraging mobile and social media marketing. In her role with Blue Calypso, Dee takes a hands-on approach as advisor to many of the platform’s top clients.

“We’re proud to sponsor the LA Mobile Entertainment Summit,” said Andrew Levi, founder, Chairman and CEO of Blue Calypso. “This is an outstanding conference for sharing leading edge strategies regarding the latest mobile innovations.  Blue Calypso is positioned at the center of that growth for the mobile advertising world.”

The LA Mobile Entertainment Summit is a premier trade event offering insight into technology developments, market considerations, adoption rates, creative and production strategies, content aggregation, talent and licensing issues. The event focuses on the future of entertainment as it relates to content creation, monetization, and consumption across mobile platforms.

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About Blue Calypso
Blue Calypso Inc. delivers a patented mobile social marketing and advertising platform which enables brands to leverage customer relationships to encourage brand loyalty and increase spending. The company collaborates with its customers to develop the framework for making their brand contagious through use of word-of-mouth, social media communities, mobile technologies and customer loyalty rewards.

The Blue Calypso® platform includes Calyp® (pronounced “klip”) and the Blue Calypso Network (BCN). Calyp is an engagement and loyalty program which empowers consumers to become “Endorsers” of the brands they are passionate about. Calyp is available online and for the Apple iPhone and Google Android smartphones. Endorsers are encouraged to personalize and share display campaigns and brand content, friend-to-friend, via personal texts and social media posts which make them eligible to receive exclusive brand loyalty rewards and cash earnings. Calyp is powered by the Blue Calypso network, a campaign dashboard, distribution, ad rendering and reporting engine. The Blue Calypso® network delivers the creative impact of print through full-screen display ads, while allowing brands to leverage the interactive strengths of mobile and social media. In addition, Blue Calypso Inc. offers services including social media and mobile marketing strategy, content management, community listening and response.

Forward Looking Statements
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.
Source:Power Public Relations
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Tags:New Media, Blue Calypso, Mobile
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