Blue Calypso CMO Sabrina Dee to Speak at LA Mobile Entertainment Summit®
Emerging Mobile Advertising Leader Official Sponsor of Top Entertainment Event
Dee will formally introduce the Company at the Summit and speak on “Leveraging Your Brand In A Friend-to-Friend Economy: How To Win Fusing Mobile with Social.” The topic will cover how companies can plan a mobile and social marketing strategy to achieve genuine friend-to-friend, mobile-to-mobile, and wall-to-wall entertainment marketing. She will share her unique insights on what the sharpest marketers are doing to break through the noise, expose their brand, and motivate users for true virality in a mobile social win.
Dee has more than 15 years of digital media advertising and content creation experience with specialties in entertainment and emerging platforms. In recent years, Dee has been focused on developing new ways that brands can create higher impact opportunities by leveraging mobile and social media marketing. In her role with Blue Calypso, Dee takes a hands-on approach as advisor to many of the platform’s top clients.
“We’re proud to sponsor the LA Mobile Entertainment Summit,” said Andrew Levi, founder, Chairman and CEO of Blue Calypso. “This is an outstanding conference for sharing leading edge strategies regarding the latest mobile innovations. Blue Calypso is positioned at the center of that growth for the mobile advertising world.”
The LA Mobile Entertainment Summit is a premier trade event offering insight into technology developments, market considerations, adoption rates, creative and production strategies, content aggregation, talent and licensing issues. The event focuses on the future of entertainment as it relates to content creation, monetization, and consumption across mobile platforms.
For more information, visit http://www.bluecalypso.com.
About Blue Calypso
Blue Calypso Inc. delivers a patented mobile social marketing and advertising platform which enables brands to leverage customer relationships to encourage brand loyalty and increase spending. The company collaborates with its customers to develop the framework for making their brand contagious through use of word-of-mouth, social media communities, mobile technologies and customer loyalty rewards.
The Blue Calypso® platform includes Calyp® (pronounced “klip”) and the Blue Calypso Network (BCN). Calyp is an engagement and loyalty program which empowers consumers to become “Endorsers”
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