M.Video Selects Galleria’s Behavioral Cluster Planning Solution
Clustering Stores, Enhancing Assortment and Enhancing Consumer Experience
M.Video is the leading electronics retailer in Russia and one the largest European retail consumer electronics retail chains with over 250 stores. Seeking to improve store performance M.Video involved Galleria in a pilot exercise to identify store clusters and category performance variance across these clusters. The pilot highlighted three clear clusters each with a significantly different customer type. Following the clustering exercise M.Video were able to make assortment recommendations for each of those clustered stores. Taking these recommendations on board, M.Video revised a range of products in each of the clustered stores ensuring that more of the most popular products were on offer reflecting varying consumer demand. M.Video expects this to result in further sales increase while optimizing the level of stock to serve this demand. The company will now roll out the solution across all categories.
“With a wide variety of stores across the Russian Federation and a fast changing assortment our goal is to provide our customers with great value, the latest technology products, a superior shopping experience, and great service,” said Konstantin Nechaev , program director, M.Video. “Galleria’
M.Video selected Galleria’s solution as it provides the only way to build bottom up category clusters based on actual customer behaviour rather than relying on an averages approach which does not always provide satisfying results.
“The decision by M.Video to utilise our Behavioral Cluster Planning solution proves that non-grocery retailers are looking to enhance their store and customer experience and by turning to Galleria they are recognising the solutions as the best available,” said Ian Duncan-Lewis, CEO, Galleria. “We are delighted that we have expanded into a new and exciting market in Russia and are confident the implementation will enable M.Video to improve its customer experience, maintain a competitive advantage and achieve a fast return on investment.”
About Galleria Retail Technology Solutions
Galleria is the leading provider of retail and category optimization solutions. With its comprehensive product suite, Galleria provides customer-focused solutions for clustering, automated assortment and space optimization supported by detailed analytics and reporting tools designed to meet the needs of retailers and CPG vendors and manufacturers. The net result is that users realize significant benefits including: increased sales, enhanced margins, reduced waste/mark-down and accelerated inventory turns. Galleria’s flexible solutions can be hosted by Galleria and/or operated as both desktop and integrated solutions. Galleria currently works with many of the world’s leading retailers including Wal-Mart, Tesco, Safeway, Morrisons, Giant Eagle, Asda and One Stop. For more information about Galleria, visit http://www.galleria-
M.Video is one of the leading European consumer electronics retailers. The company has been operating since 1993, and now owns more than 250 stores in more than 100 Russian cities. In November 2007 M,Video became the first public company among Russian consumer electronics retailers. In 2010 the revenue of M.Video amounted to 102 billion RUB (more than €2.5 billion), an increase of 23 per cent compared to 2009. In 2010 the company opened 44 new stores. The total space of M.Video’s stores reached 564.000 sq. m.
Mulberry Marketing Communications
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Galleria designs, develops and delivers automated Retail and Category Optimization software solutions and consultancy services for some of the worlds best known retailers including Walmart, Tesco, Giant Eagle, Safeway, NISA and more.