Max New York Life Insurance announces winners of 3,292 igenius scholarships worth Rs 2 crore.

Shruti Bhardwaj from Delhi won the highest prize of Rs 20 lakh in the junior category.
Sept. 15, 2011 - PRLog -- Max New York Life Insurance (, one of India’s leading life insurance companies, announced the first igenius Scholarship awards. After a tie in the senior category, Siddharth Yadav from Bulandsheher and Nityashree Ramakrishna from Bangalore shared the prize money of Rs. 20 lakhs with Rs. 10 lakh each. Shruti Bhardwaj from Delhi won the highest prize of Rs 20 lakh in the junior category.  A unique, first-of-its-kind initiative from a leading Corporate in India, igenius rewards children with brilliance in both academics and extra-curricular activities to promote all-round development in the child.

Speaking at a glittering award ceremony, Rajesh Sud, CEO & Managing Director, Max New York Life, “This is a proud moment for me as Max New York Life successfully completes the first Igenius Scholarship programme. I would like to congratulate all the winners today.” He further added, “Extensive consumer researches indicate a behavioural change in parents as they explore multiple avenues to facilitate all round development in their children and encourage career streams beyond the conventional options. The Igenius programme was conceived as a key platform to engage beyond business with the parent community to understand their parenting needs and promote all round development for their children. I take this opportunity to reiterate our commitment to the Igenius programme. Max New York Life Insurance will continue to look at innovative engagement programmes to increasingly understand and support the financial and parenting needs of young Indians.”

Over 10 lakh children from over 500 cities enrolled in the igenius scholarship programme. Participants in 2 categories, Juniors (Classes 3-5) and Seniors (Classes 6-8), were evaluated through a 4 stage process spread over 10 months. In addition to their performance in tests that evaluated their all round skills, the 3 rd stage of the scholarship programme entailed a live interaction with a jury through video conference. 52 shortlisted candidated from this stage underwent the final evaluation at Siri Fort in New Delhi in front of a live audience from which 2 children walked away with the top honours of scholarships worth Rs 20 Lacs each. The rest of the 50 participants received scholarships worth Rs 1 Lac each. The eminent jury who have evaluated these participants at various stages comprised of Derek O’Brien, Niel O’Brien, Palash Sen and Ruskin Bond.

Anisha Motwani, Director & Chief Marketing Officer , “We are overwhelmed at the response to the Igenius Scholarship programme. The quality of talent has been phenomenal and is indicative of the huge potential in children today. Several initiatives like the Igenius Photography Contest and the Igenius Sports Contest have helped us reach out to children across the country since the launch of Igenius. Our offline initiatives are complemented by a huge parent community of over 15,000 Igenius members on Facebook who engage on an ongoing basis on various parenting discussions. The success of the Igenius Scholarship programme and the popularity of the Igenius Facebook initiative is a testimony of our belief that young parents are increasing looking to promote multi-dimensional development beyond academics for their children.”

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Max New York Life Insurance Company Ltd. is a joint venture between Max India Ltd., one of India’s leading multi-business corporations and New York Life International, the international arm of New York Life, a Fortune 100 company. Max New York Life Insurance, incorporated in 2000, is one of India’s leading private life insurance companies. The company offers both individual and group life insurance solutions. It has established a wide distribution network across India.
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