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Hal Leonard Publishes "The Future of the Music Business"
Third Edition: How to succeed with the new digital technologies by Steve Gordon
New technologies are revolutionizing the music business. While these changes may be smashing traditional business models and creating havoc among the major record companies, they are also providing new opportunities for unsigned artists, independent labels, and music business entrepreneurs.
The Future of the Music Business provides a legal and business road map for success in today's music business by setting forth a comprehensive summary of the rules pertaining to the traditional music business, including music licensing, as well as the laws governing online distribution of music and video.
The book provides practical tips for:
• Selling music online
• Using blogs and social networks
• Developing an online record company
• Creating an Internet radio station
• Opening an online music store
• Raising money for recording projects online
• Creating a hit song in the Digital Age
• Taking advantage of wireless technologies, and much more
This revised third edition is the most up-to-date and thorough examination of current trends, and offers special sections on:
• What to do if someone steals your song
• Protecting the name of your band or label
• How to find and get a music lawyer to shop your music
• How to land a deal with an indie, or a major label
The accompanying DVD includes a comprehensive lecture, “How to Succeed in Today's Music Business,” delivered by the author at the Tisch School of the Arts at NYU.
A video trailer for The Future of the Music Business can be viewed here: http://www.youtube.com/
The Future of the Music Business
Hal Leonard Books
350 pages, 7.5” x 10.25”
Paperback with DVD
$29.99, ISBN 978-1-4234-9969-
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About the Author:
Steve Gordon, an entertainment attorney and consultant based in New York City, operates a music clearance service and is an educator on entertainment and copyright law. The recipient of two Fulbright scholarships, Gordon has taught at Tel Aviv University in Israel and Bocconi University in Milan, Italy, and has also served as adjunct professor at the New School in New York City. He has lectured at many schools and universities, including Julliard, Wharton, and Columbia University.