Sportswear Inc. Teams with Fisher Interactive Network to Offer Customizable Fan Apparel

Sportswear Inc. & Prep Sportswear have partnered with Fisher Interactive Network (“FIN”), Fisher Communications’ digital division, to provide customizable school and collegiate apparel to FIN’s audience in Seattle and Portland.
By: Dena Becker
Sept. 13, 2011 - PRLog -- Sportswear Inc., the parent company of Prep Sportswear and the largest e-commerce provider of customizable apparel for retailers, school and collegiate athletic departments, and media properties, has partnered with Fisher Interactive Network (“FIN”), Fisher Communications’ digital division, to provide customizable school and collegiate apparel  to FIN’s audience across its Seattle and Portland markets.  

Sportswear Inc. partners with individual schools and colleges via licensing and merchandising revenue programs to offer fan apparel to consumers.  Visitors to FIN websites will find an easy-to-use widget that enables them to quickly search for their favorite school or colleges nationwide.  Shoppers can then select apparel for men, women, or children and customize their t-shirt or hoodie with thousands of design options.  

“We always aim to super-serve our markets with highly personalized and contextually relevant offerings to FIN’s users,” said Michael Seifert, Director of Sales at Fisher Interactive Network.  “Partnering with Sportswear Inc. enables FIN to present unique products that allow true sports fans to express their allegiances.”

“We’re thrilled to work with FIN,” said Jim Loughlin, Strategic Development Manager at Sportswear Inc.  “FIN’s portfolio of online properties brings the Prep Sportswear brand to new individuals.   With our customizable products and print-on-demand production, we offer FIN visitors a tailored online shopping experience.”    

Sportswear will also integrate its offerings into Buzz Brands, Fisher’s integrated, multi-platform content and advertising solution for broadcasters.  By integrating these two partners, the Buzz Brands will be able to offer customizable apparel to a national audience, as well.

Sportswear Inc. launched in 2005 with its flagship brand Prep Sportswear.  Prep Sportswear began with 130,000 online school stores, and has grown to have stores for more than one million schools, teams, colleges, military bases, and government agencies.  Users can shop from over 1,200 items, all individually customized and fulfilled in five business days.

About Fisher Interactive Network
Fisher Interactive Network (“FIN”), Fisher Communications’ digital division, was created in 2006 to bring all of Fisher’s online assets together as an integrated platform.  FIN has produced more than 120 local and hyper-local websites and delivers comprehensive multiplatform advertising solutions to local businesses.  

About Sportswear Inc.
Sportswear Inc. provides innovative e-commerce solutions to consumer brands, retailers and media properties using a vertically integrated technology platform.  Through their branded shops of Campus Team Shop, School Team Shop, Military Base Shop, and GovtShop, they enable partners to create customized online marketplaces that directly target consumers with relevant, personalized products. Combining targeted merchandising, dynamic imaging, state of the art fulfillment and on-demand manufacturing, Sportswear Inc. helps brands successfully break through new markets and build additional revenue streams.  The company is ranked #1205 on the 2011 Inc. magazine list of fastest growing companies.

Sportswear Inc. is privately funded and located in Seattle, WA.

For more information, visit
Media Contact:
Dena Becker

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Prep Sportswear is the leader in print-on-demand customized apparel and merchandise for schools, teams, colleges, military and more. All products are individually customized and fulfilled in five business days.
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Tags:Apparel, Clothing, Media, Fan Wear, Spiritwear, Fisher Interactive Network
Industry:Media, Apparel, Retail
Location:Seattle - Washington - United States
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