How to Create a Successful Business Website

Sept. 12, 2011 - PRLog -- A successful business website is not an accident.  If a business wants their website to pay for the cost of building it, it needs to get traffic to the site, and convert the traffic into business.  Let's start at the beginning to provide a kind of primer for those seeking the secrets of a successful business website.

The first piece of advice is to have an expert review your website for top performance.  This is called optimization.  Your programmer may be a genius, but often miss many elements of a quality search engine website.  You will find more than thirty ideas that can be applied across the total website.  Regardless of all other promotion, a weak horse cannot win in a race of thoroughbreds.  So, start with a good foundation, and get your website expertly optimized.  This is search engine optimization (SEO).

Secondly, you need to create "BUZZ on the Internet."  Search engine rank and position is a kind of popularity contest.  Unless your information is not found on many levels, you will not win the election for top of the search engines.  This is called search engine marketing (SEM), and it is harder than anyone can imagine.  Experts spend endless hours learning, researching, and experimenting to discover tiny little secrets that will beat the competition.  At Orange SEO, we have developed "Cascading Campaigns" that fire more than fifteen systems and cover hundreds of website opportunities.

Thirdly, the fun part is called social media marketing (SMM) that allows the business to get involved in driving business in the door.  This is a brand new concept to most people, and even the experts are a little lost on how to master SEM.  We use a platform that is user friendly, and allows all the search engines to engage with a minimum of effort.

Conversion refers to whether people visiting your website actually buy or call.  Many websites are poorly developed when it comes to conversion.  The "Call to Action" is buried on back pages or too passive to evoke much of a response.  Here again, the eye of the expert will suggest some important changes.

Of course, there are the normal things that you can do by putting your website on business cards, brochures, and signs; but that reaches a very limited market.  Getting to Page One in your area will give you a lot more exposure.  When working with clients, Orange SEO can offer the full range of advice and services that it takes to develop a successful business website.  Since there is no contract, our customers stay with us because we perform miracles that others cannot.

If you really want to have a great website that draws increased traffic, and business that actually buys; you need to talk to Orange SEO.

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We do online marketing and search engine optimization for companies. Our goal is to provide websites maximum exposure on search engines that will result in sales. We also take pride in knowing we can get you ranked highly on keywords on any search engine.