Malini Awasthii to be part of prestigious jury for BIG MAGIC’s ‘Big Hindustan Rising Star Awards
Ms. Malini Awasthii, who is credited in bringing back traditional form of music to the national stage, is also one of the leading Thumri singers of the Benaras Gharana. Even Bharat Ratna, Lata Mangeshkarji considers Malini as a promising talent
By: Atul Malikram
BIG MAGIC’s ‘Big Hindustan Rising Star Awards’
Mumbai, September, 2011: BIG Live, the Live Entertainment vertical from Reliance Broadcast Network Ltd., today announced that versatile folk singer Malini Awasthii will be a part of the honorable Jury members at the Big Hindustan Rising Star Awards – the first entertainment platform created to honour emerging talent from the Hindi Heartland of UP, MP Bihar & Jharkhand. BHRSA developed by 92.7 BIG FM – the regions No1 FM network and BIG MAGIC the heartland’s No. 1 variety entertainment Channel will be a 4 week property leading upto a grand on ground awards night to be held in Lukcnow. The finale will be televised on BIG MAGIC.
Ms. Malini Awasthii, who is credited in bringing back traditional form of music to the national stage, is also one of the leading Thumri singers of the Benaras Gharana. Even Bharat Ratna, Lata Mangeshkarji considers Malini as a promising talent in music industry and considers Malini among her favorite singers.
As a part of the Jury, she along with other eminent members would select the deserving and aspiring stars across 10 categories of awards. Once the nominees are selected, it will be put forth to the audiences across the 92.7 BIG FM network, to vote for their most favorite and promising rising star.
Big Hindustan Rising Star Awards will be rolled out across 8 markets in India and customized in 8 languages with a total reach of 3 million. BIG Hindustan Rising Star Awards has roped in leading media and TV partners from each state to broadcast this very exciting intellectual property which will recognize today’s stars who have the promise to become tomorrow’s superstars-- Aaj Ka Star, Kal ka Superstar.
Currently positioned as the country’s biggest ever new talent acknowledgement platform, the BIG Hindustan Rising Star Awards is the first to customize its talent search to this region. With talent categories across TV, Movies, Music, Sports, Dance and honoring not only senior artists but child artists as well, this platform promises to appeal to all audiences in the region.
Said Mr. Anand Chakravarthy, Business Head, BIG MAGIC said, “We are very happy to bring these awards to the region as we recognize that there is tremendous amount of local talent which needs to be brought to the fore. We are proud to have Ms. Malini Awasthii’s support, who herself is a renowned artist from this region and we look forward to providing audiences in the region with the opportunity of identifying the superstars of tomorrow. With an integrated promotion plan across our radio network 92.7 BIG FM, promotions and finale on the regions No. 1 Channel, BIG MAGIC added to the execution capability of BIG LIVE, we stand to offer marketers an excellent opportunity to partner and reach their brands in these critical markets.”
BIG LIVE division of RBNL is India’s largest LIVE Entertainment property creator, having conceptualized and executed over 23 strong properties in just the last year alone, while leveraging the strength of RBNL’s broadcast network in Television, Radio, OOH and Digital.
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