Godrej No. 1 launches Saffron and Milk cream soap

Sept. 10, 2011 - PRLog -- Godrej No. 1 launches Saffron and Milk cream soap

~ A unique combination of natural oils and natural beauty ingredients which gives you soft and glowing skin ~
Godrej Consumer Products Limited (GCPL), a leading player in the FMCG industry in India, has launched its latest soap variant - Godrej No.1 Saffron and Milk Cream soap. The latest launch in Godrej No.1 franchise, Saffron & Milk cream soap comes in a premium white color enriched with richness of Saffron and milk cream combined with Natural oils to give its users soft skin with a natural glow. Godrej No.1 is a leading soap brand across country providing a wide range of variants to its users.
Announcing the launch of Godrej No.1 Saffron & Milk Cream soap, Tarun Arora, EVP Marketing said “Godrej No.1 is a Grade I Soap and has always provided consumers with superior soap benefits at an affordable price. We have believed in persistent consumer insight based innovation and the new variant is a result thereof. Both milk and saffron are natural ingredients which beautify the skin and increasingly soap users are looking for a natural experience in personal care products. We believe that with its unique range of natural ingredient based soaps, Godrej No.1 provides its users with the reassurance and goodness of prakriti ka sparsh.”
Saffron, one of the most expensive skin care ingredient, is best known to be the royal ingredient for skin care all over the world. Saffron lightens skin tone and helps in keeping the skin smooth and blemish free thereby making it fairer and attractive. Milk, on the other hand, with its natural softening and soothing properties, provides moisturizing to the skin. .
Godrej No 1 Saffron and Milk Cream is a Grade 1 soap with 76 percent TFM (Total Fatty Matter). The grading of the soap is determined by the percentage of Total Fatty Matter (TFM) in the soap. TFM content is the ratio of mass of the fatty content to the mass of the soap. Therefore, higher the TFM, better and purer the soap. This gives it more lather, greater longevity and the ability to clean skin better.
The soap will be available at all leading stores across the country in SKU’s viz. 110g pack of 4 at Rs.54, 80g pack of 4 at Rs.40 and 65g pack of 2 at Rs.15

Press enquiries:
Atul  Malikram
7869912247

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