Brand Adoption expands its University Rep internship program to college campuses across the country

Sept. 12, 2011 - PRLog -- “Each intern brings an unique perspective to the program,” said Baldo Besich, urep Manager, Brand Adoption.  “The collaboration that goes on between schools allows students to learn from unique specialties.  As they see the successes of word of mouth and social media marketing, they are able to share with others campuses across the nation.  As those impressions are passed on to others, the students look back and realize that they are participating in word of mouth marketing without any effort.”

At Arizona State University, one of the largest single campuses in the U.S., Brand Adoption works closely with the faculty to insure a productive semester.  “Internships compliment the educational track by providing the student an opportunity to apply the experiences and skills learned outside of the classroom to projects and discussions within the classroom creating a well-rounded knowledge of that topic,” said Jyll Harthun, Business Career Center Consultant, W.P. Carey School of Business, Arizona State University.  The W.P. Carey School ranks in the Top 25 on a prestigious global ranking list once again this year.    

Intern tasks range from creating marketing materials, logging time facilitating conversation on the company’s Facebook, twitter and web pages while executing semester long goals.  Additionally, Brand Adoption works with campus internship requirements to fulfill students‘ credit needs.    

“We only have a finite time with these students as an intern, but we can see that they are taking away long lasting real world experience,” concluded Besich.

About Brand Adoption:

Brand Adoption is a word of mouth marketing company that connects brands with consumers using social media and guerrilla marketing strategies.  Our marketing platform is made up of thousands of ureps (influential college students and graduates) located on campuses across the US.  Through this network, we execute brand building activities that include product sampling, digital marketing, social media communication, brand education, product testing, ambassador programs, trade show and event representation, and  street team participation.  Campaigns are designed to meet our client’s goals: building awareness, driving traffic and sales, and expanding a brand’s online community.