Sell More by Helping Your Customers Cross the Value Gap

Sept. 9, 2011 - PRLog -- Contact: Jane Keddie               
Phone: 262-432-0707               
Email: janek@davidsonmarketing.com
http://www.futureofficenetwork.com

Sell More by Helping Your Customers Cross the Value Gap

The value gap is a new concept in selling.  It connects two worlds – the old way of selling and the new.  The new way is laden with technology and new services that customers want but are not used to getting from you today.  

The value gap is a picture you paint for your prospects and customers to show them what is possible right now if they work with you.  Your prospects and customers will enjoy the stroll through the value gap to a place where they have more services, answers to questions and technology that helps them do their jobs, but you have to take them.

Craig J. Davidson, CEBS has written a new article called “Crossing the Value Gap”, which goes into this topic deep and wide.  It is featured in the September issue of Employee Benefit Advisor Magazine® -- http://eba.benefitnews.com/news/benefit-sellers-top-prior....

Davidson is founder of www.futureofficenetwork.com and www.mysalesrockstar.com.   Both sites are available to U.S. insurance brokers to help grow their businesses faster and take brokers and customers across the value gap.  
According to Davidson, “Any broker or consultant who is not traversing the value gap with their customers is leaving money on the table and putting a ‘for sale’ sign on their clients for other brokers and consultants to see and take.”

The FutureOffice Network has nearly 20,000 subscribers across the United States.  For more information Davidson Marketing Group products and services contact us at info@yourfutureoffice.com or call us at 262-432-0707.

To read the complete article, visit:
http://eba.benefitnews.com/news/benefit-sellers-top-priority-value-gap-2717123-1.html
To read the electronic magazine, visit:
http://digital.employeebenefitadviser.com/employeebenefit...

Each month Davidson shares his insurance sales expertise with brokers in his Sales and Technology columns. Sign up to receive these articles electronically in Davidson’s monthly SalesTalk newsletter.

About the Publication
Employee Benefit Adviser is owned by Source Media and is written for the Employee Benefit Broker/Adviser/Consultant in the U.S. The Benefits Group of SourceMedia provides up to the minute news and information for HR and Benefits decision-makers as well as brokers, advisers and consultants. No other media group delivers as much information to readers or exposure to advertisers looking to influence this audience. Through our magazines, websites, newsletter, web seminars and face-to-face events, the Benefits Group is the leading information resource for the ever changing HR & Benefits marketplace.

About the Speaker
Craig J. Davidson, CEBS, is Principal of Davidson Marketing Group, LLC and the FutureOffice Network. Davidson is also on the faculty at the Sheldon B. Lubar School of Business at the University of Wisconsin, Milwaukee.  He is also a monthly columnist for Employee Benefits Adviser magazine.

About FutureOffice Network
FutureOffice Network is an internet-based H.R. service with approximately 17,000 active users in 22 states.  Its tools streamline an employer’s workflow and include coverage of employee benefits, employment law, human resources, compensation rules, and employee communications.

Contact Jane Keddie for more information at janek@davidsonmarketing.com.