Lucinda Luvaas Opening Reception in Beverly Hills

Sept. 9, 2011 - PRLog -- “The Times of Our Lives”, a solo exhibition of mixed media relief paintings by
Lucinda Luvaas  

Gregory Way Gallery
245 South Beverly Drive, Beverly Hills, CA 90212
GregoryWayGallery.com / 818.577.3506

EXHIBITION DATES: September 17 – October 31, 2011
OPENING RECEPTION: Saturday, September 17th, 7pm - 9pm
GALLERY HOURS: Tuesday – Saturday 10am - 6pm, or by appointment;
Please call Christian Quiroga, gallery director, 818.577.3506

BEVERLY HILLS, CA:  Gregory Way Gallery in Beverly Hills pleased to present the debut Beverly Hills solo exhibition of artist Lucinda Luvaas. Luvaas’ intriguing mixed media relief work transforms real life moments and scenery into a unique interpretation of the world. Luvaas’s artwork combines oil painting, acrylic, relief techniques, drawings, graphite, prismacolor pencils, oil bars and photography.  

Viewers are immediately engaged in the artistic virtuosity Luvaas conveys through her cutting-edge method of combining painting, relief techniques and printmaking. Lucinda’s art reaches out to viewers; the visual experience is engaging, beckoning the viewer to go deeper and further into Lucinda’s remarkable world.

Luvaas has developed a new and innovative technique called “imprinting”. This method has required many years of experimentation to master; it is exacting and meticulous. She continues to evolve her techniques with this exciting, new approach to fine art.

"Lucinda makes us delve into the experience of enchantment. Using her specially developed technique that Luvaas terms “imprinting” the artist creates mottled, colorful relief paintings on panel, mesmerizing in their tactile, engagingly dimensionalized haptic space.  Original images (derived from drawings, photographs and video stills) are transmuted into uncanny memento-moris: frozen in ambient time yet very much vibrating with life. Everyday activities are transformed from the mundane as the supramundane. The end-effect of these deeply conceptual works is a haunted re-encountering with our world, renewed."

-Dominique Nahas, Independent curator and critic based in NYC

As to Lucinda's choice of subject matter:

   "I've always been affected by how fast the moments flee by and how we can't grasp them and say, "Hold up a bit!" Some moments are precious to us others not, but how can we grab hold and keep them close?
   "The Times of Our Lives," is an expression of this -- that life is going by so fast and I want to record it for history, for posterity.....capturing moments in time: gestures, expressions and profiles of people.... in a sense a celebration of time and life.

   My imprinting technique is well suited to recording and capturing people not so much as individuals, but as cameos that stand in for many others doing similar things. I want to express the throng of human activity and link to something universal in all of us. So specificity is not what I'm looking for, but rather a more generic sense of life and its many perimeters."

-Lucinda Luvaas


Lucinda's work is now part of the permanent archive at The Brooklyn Museum's Elizabeth A. Sackler Center for Feminist Art. In addition to being represented by The Gregory Way Gallery, her work is represented by the Walter Wickiser Gallery in NYC/Chelsea, and her video art is represented by the Salamatina Gallery in NY.

Gregory Way Gallery was founded by Tom Gregory and opened in January 2011.  The gallery focuses on exhibiting the work of national and local emerging and mid-career artists.

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Gregory Way Gallery was founded by Tom Gregory and opened in January 2011. The gallery focuses on exhibiting the work of national and local emerging and mid-career artists.