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High-impact Lenticular 3-D printing Brings WOW Factor To Patented point of purchase displays
Landaal Packaging Systems and Service Litho-Print are bringing attention-grabbing 3-D graphics into the mainstream of the point of purchase retail marketplace.
By: Media Café Online, LLC
“This is a natural next step for our organization”
Steve Elbing, CEO of Service Litho-Print(
The 3-D graphics add a compelling visual component to the patented Poptech retail merchandising displays that product manufacturers deploy as their in-store marketing department. Poptech displays are proven as both an effective and inexpensive asset to grab the consumers' attention, inform them about the product, and increase sell-through percentages up to 28% vs. conventional displays.
In today’s retail environment, the importance of sound in-store merchandising practices cannot be overstated. Retailers and manufacturers are investing more than ever to compete for consumers attention - consumers who are faced both with economic uncertainty and a vast number of choices. Patented Poptech displays with 3-D graphics will play an important role in the successful execution of retail in-store merchandising initiatives that strive to achieve superior results.
Lenticular printing is a specialized process that creates an illusion of depth and motion, a 3-dimensional appearance from a 2-dimensional graphic. Studies show that compared to 2-D promotions, 3-D campaigns achieve higher recall, more favorable product impressions, increase in consumer traffic, increased brand awareness and increased sales.
Seven Poptech displays can be assembled - correctly - faster than one traditional display. Unseen is the superior structural design that brings both unprecedented speed of assembly and durability to the consumer retail environment.
The Poptech displays can be shipped alone or with product for efficient tracking through any retail distribution system. Poptech products are fabricated from an environmentally responsible material — corrugated — the single most-recycled packaging material in the United States. According to a 2010 Life Cycle Assessment by the Corrugated Packaging Alliance (CPA), some 81.2% of corrugated is being recycled into new products.
Landaal Packaging Systems is an industry leader in corrugated, point of purchase, contract packaging, sustainable products and fulfillment services. The company recently invested in the patented POPTECH technology which allows them to offer the quickest assembly time on the market.
As a community-minded and family-owned business, Landaal Packaging Systems stands committed to its tradition of consistent, reliable, and forward-thinking customer service.
For more information about Landaal Packaging Systems, please contact the Sales and Operations Planning Manager, Terry Choate, 810-223-0605 or visit the website http://www.landaal.com/
Service Litho-Print of Oshkosh is a specialty graphic arts company that has created sustainable options and solutions for high end packaging, displays, point-of-sale and retail products. Fortune 500 companies engage the marketing and creative team at SLP at the concept stage of major projects to insure the success and maximum ROI for their initiatives.
For more information on Service Litho-Print, please contact: Steve Elbing at 800-544-1493 or go to http://www.service-
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Since 1959, Landaal Packaging System has helped customers solve their packaging problems through innovation. The current focus is eco-friendly, biodegradable and sustainable shipping products including green cell foam insulation for cold chain useage.