Boost Your SEO Now! Douglas Wallace Website Upgrade Gives 25% Unique Visitor Boost

Sept. 8, 2011 - PRLog -- Web Times Ten is delighted to announce that our major project to upgrade the website for Douglas Wallace, Ireland's leading architects, interior designers and project managers, has recently gone live and the site has shown a 25% increase in unique visitors after just one month. The upgrade had two key requirements: 1. To improve site navigation, and 2. To implement a complete social network strategy. Both of these requirements fed into SEO (Search Engine Optimisation) strategy, which makes it easier for prospective customers to find the website.

There are 3 simple things that every website owner should consider if they want to boost SEO and increase website traffic:

1. Get rid of Flash
While Flash animation can look good, it’s expensive to create and maintain and won’t display on Apple browsers. So, Flash sites are cut off from users of iPhone and iPad. This is crazy!

2. Describe what you do
Work out, in a few words, what your business does and also what prospective customers are likely to enter into search engines. Merge the two and you have your core proposition. Build this into your website title, incorporate it into website text, put it everywhere possible.

3. Tell the world
Once you’ve got your core proposition nailed and on your website, put it on Twitter, put it on Facebook, put it on LinkedIn, put it on your email signatures. Try to incorporate it into all web activities. Over time, your business will come to be associated with your key words and you will have a major competitive advantage over your less web-savvy competitors.

Web Times Ten’s key changes to the www.douglaswallace.com website included:

Insertion of dropdown menu under projects on main menu bar.
Two clicks to content from anywhere on site.
SEO improvements to content, title, heads and tags.
Activation of Facebook page.
Activation of Twitter feed.
Activation of Linked In profile.
Activation of YouTube account with video uploads.
Insertion of video players into content pages.
Insertion of dynamic Google Map, replacing static graphic.
Insertion of Search box on menu bar.
Removal of Flash graphics so that site is viewable on all web devices.
Brochure request form, with paper and PDF options.
Updating of site font to Verdana throughout, for maximum browsing compatibility.


Gary Byrnes of Web Times Ten said: “There are many websites which simply don’t perform to expectations, whether they are functional e-commerce sites or straightforward marketing brochures. The new wave of social networking tools, allied with some simple common sense can deliver tangible benefits to website owners. In many ways, when it comes to websites, less really is more. A review of current web assets and marketing strategies can quickly pay dividends. Don’t be afraid to ask the simple question: ‘Is my website doing what I want it to do and in a cost-effective manner?’”

ENDS

Find out more at www.webtimesten.ie, where the 10 strategic web assets that every web company should be using are freely available.
Web Times Ten is also available for consultation, at 01 430 2240.
Web Times Ten is a recently-established Irish business, supported by the Department of Social Protection’s Back to Work Enterprise Scheme.

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Free or really cheap web marketing that works. Web Times Ten is a Dublin based web branding and marketing consultancy, offering easy and free or inexpensive solutions to all businesses and organisations, from SMEs to global enterprises and governments.