Global Product Management Talk On Building a Market Focused Business Case

Greg White, Co-Founder and Executive Director at ProductCamp SoCal, On the Power of Market Focus for Business Case Scenarios
By: Cindy F. Solomon
 
 
GregWhite
GregWhite
Sept. 7, 2011 - PRLog -- San Francisco, CA, USA -  Product Managers are responsible for strategic product direction and must make the case for whether to start or continue a new product or undergo major product development.  Product management is constantly responding to internal and external demands and requests for feature enhancements. A business case is a powerful tool that captures relevant data and conveys a cohesive story about the market opportunity, problem being solved, the opportunity, the solution, and the appropriate action. The business case should identify the what, why, how, when, where and how much is involved.

A Product Management Leader, Greg White is passionate about growing revenue with a market-driven focus. His expertise covers the full product life-cycle including development of product strategies, roadmaps, business cases, market requirements, go-to-market strategies, trainings and promotional campaigns. He's also designed product management processes and managed several strategic initiatives.

Each week, The Global Product Management Talk features an expert guest speaker who asks questions on Twitter for participants to answer. The speaker and co-hosts broadcast their audio comments over BlogTalkRadio while the participants tweet. The transcript of the Tweets and the audio recording are available after the live event.

Greg Co-founded ProductCamp SoCal, an "unconference" educational and networking event for local product management and marketing professsionals that has become an annual occurrence, drawing over 200 attendees to the day-long event.  Greg also founded  Orange County Product Managers, a rapidly-growing professional organization that facilitates the exchange of ideas, resources and contacts between product management and product marketing professionals in Orange County, California.

Greg will be leading the weekly Global Product Management Talk on Twitter Monday, September 12, 2011 at 4:00 PM Pacific Time, which will be Tuesday, September 13 at 10:00 AM Australian Time.

"I’m delighted to have the opportunity to discuss the importance of market focus for business cases with product management colleagues on the Global Product Management Talk,” says White.

Tweet traveled 7400 miles

The Global Product Management Talk was conceived by Cindy F. Solomon, a San Francisco Bay Area certified product manager and embraced by Adrienne Tan, founder of brainmates, an Australian product management company, to bring international product managers together with experts in the field.

The Global Product Management Talk on Twitter, since its inception in February 2011, has had a clear focus on cultivating a community of international hi-tech professionals within product management, product marketing and related professional domains. It is the largest Twitter Chat with this focus in the world, recently generating 275,302 impressions, reaching an audience of 15,769 followers with re-tweets occurring for days and weeks following the hour event.  

Weekly, Solomon produces the Socratic discussion on Twitter, curating guest speakers, and inviting participation via social media. The speaker and co-hosts discuss Twitter comments which are broadcast live over BlogTalkRadio, while active participation is taking place digitally within the Twitter stream. Following the event, both the written transcript of tweets and the recording of the audio discussion are available for viewing & listening.  Participants are encouraged to expand upon their statements and insights by blogging to continue the conversation.  All of the content from the event is packaged into an eBook to further extend the value and reach of the subject matter.

Contact:
Web: http://www.prodmgmttalk.com
Twitter: @prodmgmttalk
Press: http://pressroom.prlog.org/prodmgmttalk/
BlogTalkRadio: http://www.blogtalkradio.com/prodmgmttalk
TwebEvent:  twebevent.com/prodmgmttalk
Email: info@prodmgmttalk.com
Links: http://pack.li/1d

About  Greg White

Greg White is the Co-Founder and Executive Director at ProductCamp SoCal as well as the Founder & President of Orange County Product Managers.  A Product Management Leader, Greg is passionate about growing revenue with a market-driven focus. His expertise covers the full product life-cycle including development of product strategies, roadmaps, business cases, market requirements, go-to-market strategies, trainings and promotional campaigns.He's also designed product management processes and managed several strategic initiatives.
Contact:
gregwhite at cox dot net
LinkedIn http://www.linkedin.com/in/gregwhiteoc
Twitter @GregWhiteOC

About brainmates:
Founded by Adrienne Tan and Nick Coster in 2004, the two devised a mission to help companies understand their customers’ needs and develop innovative products that their customers love.
Contact:
http://www.brainmates.com.au
@brainmates

About Cindy F. Solomon:
Cindy F. Solomon has held tech marketing management positions with Apple, Vadem, NetObjects and several start-ups. Cindy is a Certified Product Manager and Certified Product Marketing Manager who provides soup to nuts product marketing strategy and social media implementation.
Contact:
Cindy F. Solomon
http://www.cindyfsolomon.com
cfsolomon@gmail.com
@cindyfsolomon
510-779-0175

Product Talk Radio  http://www.blogtalkradio.com/prodmgmttalk

San Francisco Product Talks
http://www.meetup.com/San-Francisco-Product-Talks/

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Global Product Management Talk weekly twitter chat Mondays 4-5 PM PST Thought leader answers preposted questions. Follow @prodmgmttalk Use #ProdMgmtTalk to show up in discussion.
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Source:Cindy F. Solomon
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Tags:Product Management, Software Development, Business, Product Marketing, Sales, Enterprise, Global
Industry:Business, Marketing, Technology
Location:Albany - California - United States
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