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Follow on Google News | Sixth Sense Media Selects LOC-AID Technologies to Deliver Location-Aware Mobile Marketing ServicesSixth Sense Media Selects LOC-AID Technologies to Deliver New Generation of Location-Aware Mobile Marketing Services
This offering is the start of a new generation of proximity marketing and mobile engagement which focuses on behavioral profiling, segmented and personalized offers, and trigger-based marketing. Unlike existing location-based marketing services, Sixth Sense Media’s service offers a loyalty-centric approach where the goal is to market to and convert all customers in a brand’s opt-in list, not just those located within a geo-fenced area. “At LOC-AID, we’re pleased to be working with Sixth Sense Media as they pioneer new services in the area of hyper-local and hyper-personalized mobile offers and content,” said Jeff Allyn, Vice President, Location Products and Direct Sales, LOC-AID. “We’ “Sixth Sense Media recognizes that mobile reach is a key tool for retailers and brands. Instead of sending generalized SMS messages, our solution allows mobile marketers to harness the power of location and trigger-based campaigns to send personalized and targeted messages to their mobile customer base that will drive footfall and loyalty,” said John Orlando, EVP Marketing and Business Development of Sixth Sense Media. “We are excited to partner with LOC-AID and to add this capability to our existing Smartphone offerings, which helps us deliver the most complete location-aware marketing solution in the industry.” About Sixth Sense Media Sixth Sense Media offers a real-time marketing platform and managed service that delivers highly personalized and interactive customer engagement via the mobile channel. Our solutions result in increased customer retention and greater brand engagement that drives conversion for both in-house products and services as well as 3rd party brands and affiliates. The key to our customers’ success is in our unique lifecycle trigger marketing platform that leverages a mobile consumer’s real-time context (actions and location) with their past behavior and dynamic profile (demographics, purchases, history) for delivering “just-in-time” Sixth Sense Media has its corporate headquarters in the Research Triangle Park, Durham, NC, USA with an additional office in Kolkata, India. For more information about Sixth Sense Media, please email marketing@sixthsensemedia.com. About LOC-AID Technologies, Inc. LOC-AID is a leading provider of network-based location data, offering the largest domestic footprint of coverage for Smartphones, Feature phones, M2M devices and any device connected to a carrier’s wireless network. LOC-AID provides an extensive portfolio of double opt-in location-based services and allows mobile developers to locate over 350 million wireless devices, real-time, all through a single, privacy protected API or Cloud based Location-as- End
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