Real Life Bride Stars On Wedding Ideas Magazine’s 100th Issue Cover

Sept. 7, 2011 - PRLog -- (7 September 2011)  A real-life bride features on the cover of the celebratory 100th issue of Wedding Ideas magazine published today. This debut marks the first occasion on which a real bride rather than a model from an agency has been used on the front cover.

“We have a close relationship with our readers through Twitter and our online bridal forum and a strong understanding of what they are looking for.  Real-life weddings are always a popular element of the magazine and so we chose Helen (who is not a model) as our real-life bride for the cover of our special 100th edition,” states Wedding Ideas magazine Editor Rachel Morgan. “This may be seen as a bold move, but this is a magazine that has always put its reader at the heart of its content.”

A 32-page special real wedding supplement comes free with the main 372-page magazine, again featuring a real-life bride (only bagged with selected copies going into WH Smith, Tesco, Tesco Express, Asda and Boots).  
The special souvenir edition of Wedding Ideas magazine includes over £10,000 worth of competition prizes and giveaways.  Two honeymoons (the Maldives and Thailand) are to be won, a bridal gown with all the accessories, a wedding cake, five pairs of wedding  and bedroom furnishings from Next worth £900.

The supermarket-favourite bridal title first broke ground back at its launch when it set the trend with smiling cover models (now the norm throughout the sector) and more recently when it featured a plus-sized model on the cover for the first time. Being an independent, consumer-aware title clearly has its advantages.

Wedding Ideas magazine was launched in 2004 by Taunton-based Giraffe Media and has an ABC circulation of 30,140 (13 times a year, figures Jan-Dec 2010), up from 28,531 Jan-Dec 2009 (ABC circulation).

It is sold in WH Smith, Tesco, Sainsbury’s, Asda, Morrisons, Boots and independent newsagents nationwide.