70 Fathoms, the sales and marketing consultancy launches membership

Sept. 5, 2011 - PRLog -- CRM consultants 70 Fathoms (www.70fathoms.com) has recently launched a new membership service. The service helps sales and marketing directors or heads of businesses, develop their operation effectiveness and efficiency.

70 Fathoms believe that many organisations are struggling to keep on top of new technology, the skills and the processes that come along with this and they want to help.

Offering a partnership approach, 70 Fathoms members will begin their membership year with a strategic planning session. In that session the goals for the year will be laid out and a plan created for achieving it.

With the day-to-day needs of getting out campaigns so important, it’s easy to lose sight of making bigger changes that will make a bigger impact on the team.

Kate Mayfield, Managing Director of 70 Fathoms says:

“We see so many sales and marketing teams struggling to do their jobs well because they just don’t have the right tools to do it better. Senior executives are less aware of how much these roles have changed in the last 5 years and how much the internet and explosion of data and SaaS software are challenging teams. We want to be the marketers and sales people ally in helping them change their processes, learn new skills, choose the right technology – however large or small – and generally make sure they are equipped to deal with whatever the business throws at them.”

In 70 Fathoms view, we now live in a world of continual change and every business should be planning each year, how they will adapt and develop to change with their markets, customers and the sales and marketing technology around them.

It is no longer reasonable to expect change to happen less often than that and we are here to guide and support that change, all along the way.

If you’d like to know more about how 70 Fathoms can transform your sales and marketing operations, or enquire about membership and creating a continual improvement cycle, contact us http://70fathoms.com/contactus.aspx. Alternatively download our free research papers http://www.authpro.com/auth/katemayfield/?action=reg on CRM, marketing automation, email marketing, contact management and more will follow. Visit the website www.70fathoms.com today and be part of the community we are building.

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Press Contacts
Kate Mayfield
Tel: +44 (0) 20 7692 0642
Email: kate.mayfield@mayfieldsolutions.co.uk

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About 70 Fathoms
70 Fathoms aspire to be the hub of all knowledge and the best source of advice for sales and marketing operational excellence. They guide businesses through the strategic thinking that should underpin technology projects through requirements documenting, process mapping and vendor selection. Our value comes from our deep knowledge of marketing, sales and the implementation of the technology, processes and team structures that supports these functions.

If you are considering investing in software for marketing or sales, or need to optimise your operational efficiency and effectiveness, contact us for advice or go to www.70fathoms.com for more information about our services.