Second Time Around Launches New Website by Boston Interactive

Boston Interactive, a Boston-based web design and interactive marketing agency, proudly announces the launch of a new website for Second Time Around (STA).
Sept. 2, 2011 - PRLog -- Boston Interactive, a Boston-based web design and interactive marketing agency, proudly announces the launch of a new website for Second Time Around (STA), an upscale chain of consignment stores with locations in ten states and who partners with over 50,000 consignors. STA sought to launch a website reflective of their eye for style to coincide with their upcoming Bravo TV reality show Fashion Hunters. They partnered with Boston Interactive to build a website that would create a seamless transition from the in-store experience to their online presence.

Having caught the attention of producers at Bravo TV, STA’s reality show Fashion Hunters, which documents the STA Fashionistas as they scour New York City in search of pre-owned designer clothes and accessories, is scheduled to air this fall. Aiming to turn viewers into life-long customers, STA was in need of a complete website redesign. Boston Interactive created a website reflective of the designer brands and one that communicates the unique benefits of shopping with STA. Boston Interactive met the fast-track schedule by dividing the project into two phases – a general public facing website and a secure login portal, with phase 1 launching in conjunction with the show.

Boston Interactive created a dynamic website that positions STA as an upscale shopping experience. The sleek design incorporates social media as well as an online store where users can directly purchase merchandise. Built using the Smartwebs content management system, Boston Interactive integrated valuable user tools such as site search and a robust store locator. Phase 2 of the project, the secure login portal, is slated for a winter launch.

“We are thrilled for the opportunity to work with Second Time Around at such an exciting time in the company’s history,” said Chuck Murphy, Founder and CEO of Boston Interactive. “Our dynamic, engaging website design intends to turn Fashion Hunters’ viewers into life-long STA customers.”

About Second Time Around – Second Time Around is an upscale consignment company that carries new and almost‐new designer clothing and accessories. Since opening its flagship shop in 1973, the budget‐friendly fashion chain has grown to include 25 stores in 12 states in some of the country’s hippest shopping districts. Committed to making the consignment process as quick and simple as possible, STA prides itself on maintaining a dedicated staff, exacting standards, well‐curated inventory, and consistently accessible prices.

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous industries including healthcare, biotech, technology, higher-ed, and non-profit, Boston Interactive has been named a 2010 Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters 2010 rankings as well as the 21st fastest growing interactive agency in 2011. More information about Boston Interactive can be found at

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Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver tangible business results.
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Tags:Boston Interactive, Website, Web Design, Second Time Around, Fashion Hunters, Sta, Reality Tv
Industry:Marketing, Internet, Fashion
Location:Boston - Massachusetts - United States
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