MemoryCloud Arrives to Tackle Mac Storage Issues

New Application Utilizes Cloud Technology to Enhance Photo and Video Storage
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* Reston - Virginia - US

Sept. 1, 2011 - PRLog -- RESTON, Virginia (September 1, 2011) -- EntropyZero Consulting, LLC today announced the release of its newest software tool, MemoryCloud, designed to address Mac storage challenges presented by large photo and video files.  The application works as a companion to Apple’s iPhoto and iTunes and features simple drag and drop functionality.  

“We developed MemoryCloud because of problems we ourselves were having,” says Mike Brockey, co-founder of EntropyZero.   “With photos and videos of the kids taking up space on our hard drive, we thought there had to be a better solution than just buying more storage devices or media cards.”

Employing Amazon’s cloud technology, MemoryCloud allows users to simply select large photo or video files on their Mac and drag them to the MemoryCloud application.  The files are uploaded to the cloud, with only a compressed version remaining on the hard drive, instantly reclaiming hard drive space.  Users may continue to view the high-quality compressions on their computers, and are able to retrieve the original file by the same method.

The proliferation of digital photography through both cameras and mobile devices combined with a sharp increase in video downloads has made storage an issue for even the most casual Mac user.  In June of this year, Apple announced its new service iCloud and component Photo Stream, designed to synchronize all photos taken by a user’s mobile devices and transmit them to a master library, retained on the Mac.  

“Apple has been very innovative with the creation of iCloud.  But the headaches they solved were really in the area of synchronization,”  states Steven Buxton, co-founder of EntropyZero.  “While that is a natural problem to address, it unfortunately only adds to the issue of storage, especially for the Mac the average user has at home.”  

MemoryCloud is available today exclusively at the Mac App store.  The application is free with several subscription levels available.  For more information about MemoryCloud and EntropyZero, please visit

About EntropyZero Consulting, LLC

Founded in 2005, EntropyZero Consulting LLC is a software engineering firm dedicated to designing, implementing and delivering first class information technology services.  At EntropyZero we believe size is one of our biggest assets. As a small business, we are nimble, and lend that flexibility to complex projects. Above all, our size keeps us focused in the right direction:client success.

Aimee Taylor

Source:EntropyZero Consulting LLC
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Tags:Iphoto, Cloud, Storage
Location:Reston - Virginia - United States
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