Pravassa and Aarona Pichinson launch the Now Collective

An NYC evening to foster conscious connections in the business of wellness. Bringing together the best & brightest of NYC’s entrepreneurial conscious business, yoga & wellness communities in an effort to increase collaboration and stop competition.
 
Aug. 31, 2011 - PRLog -- New York– Pravassa and Aarona Pichinson announced today that they have joined forces to create the Now Collective. The Now Collective is an event to foster conscious connection within New York City's entrepreneurial business, yoga and wellness communities. The Now Collective, taking place Friday, September 16th at 8pm at Kula Yoga Project in TriBeCa, will host a unique mix of conscious entrepreneurs who have large and small business with heart.

The evening will bring together a mix of great music, great fun and great connections as writers, musicians, yoga instructors, life coaches, organic beauty creators, eco-clothing designers and more meet to mingle and become aware of each others businesses, many for the first time.

"We hope to bring together people who have taken their passion, melded it into a career and provide them with a community in which they can rely on others for support, guidance and collaboration." says Pravassa founder Linden Schaffer. "Aarona and I couldn't be more thrilled with support the community has already shown us and the excitement this event has already fostered."

Ms. Pichinson and Ms. Schaffer came together to create this evening as they both feel the NYC creation of small business within the wellness communities is growing. As members of this community the ladies feel it is important to provide a space where people can discuss the positive effects of doing business with a conscious agenda toward helping others. The donation-based event encourages this idea further by supporting The Lineage Project; a New York City based non-profit which uses a combination of yoga and meditation to provide support to incarcerated and at-risk youth.

"The Lineage Project puts forth a 'win-win' scenario by offering their yoga and meditation instructors a chance to expand their range and their voice, by working with young teens who have had very difficult lives.” says Aarona Pichinson when discussing this project that is close to her heart. “It is a chance for these teens receive something extremely valuable that is not readily available in their families or community. Learning to pause, breathe, and be less impulsive, may literally save a child's life or keep them out of prison in the face of conflict."

About Pravassa:
Pravassa brings together people who are looking to rejuvenate, restore and restart their way of life. Combining wellness, fitness and culture at unique properties and locations around the world, Pravassa provides its clients the opportunity to shift their perspective, expand their mind and open themselves to new experiences, which have a positive life changing effect. Our accommodations, cuisine, excursions and wellness modalities are influenced by the local surroundings but are commonly grounded in their healing approach.

About Aarona Pichinson:
Over 15 years ago Aarona began her own healing and yoga path with influences coming from her travels in India, South America, and her many amazing teachers throughout the U.S. Born in Los Angeles and moving often as a child laid the groundwork for her personable and dynamic style of teaching yoga which Aarona actively does in NYC today. Off her yoga mat, Ms. Pichinson offers guidance in alternative health and inspiration towards a 'create your lifestyle' approach to living through global and local yoga retreats, online blogs and social networks, one on one clients, and public classes and workshops.

About The Lineage Project:
The Lineage Project teaches yoga and meditation to at-risk and incarcerated New York City teenagers to help them consciously manage stress, increase self-awareness, and cultivate compassion and commitment to peaceful community engagement. It strives to address the high rate of youth incarceration and disproportionate confinement of racial minorities from low-income neighborhoods with positive intervention.

Additional information about the event is available by visiting http://pravassa.com/now-collective-nyc-sept/


Contact:      Linden Schaffer linden@pravassa.com or call 646 389 0208
Invitation and RSVP:  http://pravassa.com/now-collective-nyc-sept/

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Pravassa brings together people who are looking to rejuvenate, restore and restart their way of life. Combining wellness, fitness and culture at unique properties and locations around the world, Pravassa provides its clients the opportunity to shift their perspective, expand their mind and open themselves to new experiences, which have a positive life changing effect. Our accommodations, cuisine, excursions and wellness modalities are influenced by the local surroundings but are commonly grounded in their healing approach.
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