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Author Jason McIntyre Marks 113,000 Downloads in Just One Year
Independent Author Puts Social Marketing Techniques to Work
By: AlexanderG Public Relations
It started with his novel 'On the Gathering Storm.' Since then, McIntyre's books including 'Shed', 'Thalo Blue', 'Road Markers' and 'The Night Walk Men' have found homes in thousands of ereader devices. McIntyre made the books available in all e-formats and for all major ebook readers including Kindle, Nook and iPad.
He priced some of the books at less than you would pay for a cup of coffee--99 cents or even free. The pricing strategy resulted in steadily increasing downloads for his entire catalogue, reaching 113,000 downloads and sales of his work in just one year.
"Clearly I'm exhilarated by the uptake of my stories to readers' computers, ebook devices and even cell phones," said McIntyre from his home in western Canada. "The e-platform makes it easier to get great content into the hands of the readers who want it and are even willing to pay for it."
As McIntyre isn't signed with a major publishing house, producing his work is a one-man job, including editing, cover art and marketing. The marketing relies heavily on McIntyre's adept use of social media and blogging to interact with friends and fans.
"My main source of sharing news of the books' availability is through social marketing--maintaining direct relationships with readers and other writers," he said. "Facebook and Twitter (@JasonCMcIntyre ) are very important ways to communicate with readers."
His author website The Farthest Reaches ( http://www.thefarthestreaches.com ) acts as a hub for guest writers and includes exclusive written and video content about McIntyre's stories.
McIntyre is working on new material and expects two new novellas plus two collections of short stories to go online before the end of 2010.
"I've been amazed at the reader response asking for new books," he said. "That has spurred me to begin preparation on more full-length novels. I'm very grateful to my readers for their interest and encouragement."
McIntyre's writing has been called darkly noir and sophisticated, styled after the likes of Chuck Palahniuk but with the pacing and mass appeal of Stephen King. The books tackle family life subject matter of Jonathan Franzen but contain eerie discoveries one might find in a Ray Bradbury story or those of Rod Serling.
The books are available on all ebook retail sites, including Amazon ( http://www.amazon.com/
The Buzz on Thalo Blue
"Jason McIntyre's most complex, multi-layered, and disturbing work," (ezRead.com)
Thalo Blue delves into the life and times of Sebastion who, through his unique condition, may be the only person alive able to stop the mysterious "thief." This figure is unstoppable, even by death it seems, and he wants something that only Sebastion possesses. An explosive confrontation in his home during the middle of a brutal winter begins their terrifying encounter, one that will eventually stretch across a city, a township and a country.
Page Updated Last on: Aug 29, 2011