New Hampshire Based Website Looks to Boost “Buy Local” Campaigns Nationwide

KEENE, NH (August 26, 2011) - From her rural home in South Western New Hampshire, a full time mother of four has launched a campaign to bolster local economies across the country.
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Buy Local
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Local Economies
Online Savings
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Keene - New Hampshire - US

Aug. 26, 2011 - PRLog -- "I hate to see local businesses struggle. Going Out of Business Sales don't excite me,  because I know that behind that sale lies an event with a far reaching negative impact on the local economy," said Daleen Clark, founder of - "Independent business owners do more for their communities than most people realize.   When $100 is spent with a local merchant, over 40% remains in the local community, as opposed to only 13% when that same amount is spent with a big box store or national chain.” is an online marketplace where small business owners can publish, manage, and sell discounted store credit/ vouchers to local shoppers online. Effectively leveling the playing field, Mrs. Clark intends to drive potential customers OFF the Internet and ON to Main Street. Unlike other online Coupon marketers,, like the partners she supports, is a small business too.  This is why she is proud to return 95% of her sales revenue to the merchants who ultimately deliver the goods and services.

"I have taken to calling her David” (in reference to the biblical account of David & Goliath) said Daleen’s husband Keith.  “The power of is found in it's simplicity.  Small business owners can now create a permanent online presence for free, selling their products & services before the customer has even left home.”

Designed vcjut to create a winning situation for both the retailer and the shopper, may have hit a home run. Unlike traditional advertising methods, charges the merchant nothing to publish and manage their own customized marketing campaign.   When the customers arrive at the store, the merchant already has received confirmation of their payment.  From a consumer standpoint, shoppers can now browse for the best local value,  buy a store credit, and pay less first. is likely to be very appealing across a diverse market population. New Businesses, or businesses with higher profit margins will be able to extend generous discounts while setting a limit on the number of vouchers for sale & the maximum voucher size that is offered. While more established businesses, or businesses that operate with smaller margins, may choose to extend smaller discounts on larger size vouchers. The beauty of the system lies in the fact that the merchant is in complete control and can change their offer any time, while does all the marketing and promotion.

Daleen Clark, Owner

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PayLessFirst is a virtual Main Street of savings. Local merchants can sell discounted store credits to prospective customers online. Online Shoppers save with local retailers when they PayLessFirst.
Source:Daleen Clark
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Tags:Buy Local, Independent Business, Local Economies, Online Savings, Local Business
Industry:Marketing, Retail, Internet
Location:Keene - New Hampshire - United States
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