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Grupo MYT Selects Workhouse as A.O.R
WORKHOUSE (workhousepr.com) will develop integrated promotional campaigns that synchronize communication efforts for Grupo MYT as a whole including its domestic endeavors such as hospitality properties like Taka Taka, Vive La Crepe! and others
Founded in 1996, Grupo MYT is a multidisciplinary team dedicated to financing, designing and operating successful business models in Mexico and more recently in the United States. Established by the Mier y Terán brothers, Grupo MYT has grown to a team of over 500 persons that has created diverse business enterprises, distinguished by their creativity, profitability and ability to provide innovative products and experiences. With every new idea, its three main divisions are set in motion until the new concept is fully fleshed out: MYT Capital begins by studying the project’s economic feasibility and sets investment and return strategies; MYT Restaurantes researches and develops functional viability and recruits and trains the human talent to operate; while MYT Diseño defines the visual identity and architecture of the new experience. Grupo MYT believes in the full integration of disciplines that are diverse, yet complementary. We strongly believe that an impeccable design is just as important as the quality of the food we serve or the costumer service we provide to our clients. We are committed to making each of our costumers’ experience 100% satisfactory and to designing experiences that captivate their five senses. The strength of our team is built on enhancing diversity and promoting ideas and opinions. We build from all backgrounds, personalities, interests, and capabilities. We believe in hard work with measurable results, respect for each other’s ideas, clear aesthetic sense of functional design, solid analytical thinking, and sound responsible business sense. Each of our projects represents an opportunity to make use of lessons learned from previous undertakings while investing on research and innovative technology. We encourage risk taking and learning from our mistakes; our learning curve is our most valuable asset: even after opening day, each project is under constant re-evaluation and refinement. The cycle is always evolving and informing future projects. Visit www.mytdiseno.com.
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Workhouse is a full-service creative agency headquartered in NYC specializing in integrated marketing positioning emerging & established brands. Clients have included Debbie Harry, Francis Ford Coppola, Tim Burton, David LaChaplle. Visit workhousepr.com