ReJuvenescence Launches Line Of Fragrant Bathroom Tissue Rollers

Aug. 25, 2011 - PRLog -- Product development company Follow Thru LLC is pleased to announce the debut of its first product line, ReJuvenescence.   ReJuvenescence, which is now available online and headed for store shelves in coming months, is a line of natural scent-infused household products which fit discreetly into any bathroom setting. The initial launch includes scent-infused bathroom tissue rollers, with kitchen rollers slated for production in the near future (these will tentatively launch in late fall 2011).

For the past five years, Follow Thru CEO YaVaughnie Wilkins has worked with some of the top essential oil manufacturers to create three signature scents for the rolls; each delivers a pleasant, sophisticated fragrance and fits discreetly inside any standard roll of bathroom tissue. She explains, “It’s not taking up counter space or wall space; it’s hidden.” Patented fins hold the roll of paper in place and allow the scent to escape—“rejuvenating” the scent each time the user spins the roller for paper.

Wilkins originated the product idea in 2006 after visiting the lobby rest room of a Chicago hotel. Nearly overcome by the odors coming from each of the tiny bathroom stalls, she noticed they were too small to utilize a standard deodorizer, diffuser bottle of scented oil or basket of potpourri. There, she had the idea to put some sort of freshener inside the toilet paper roller. Several drawings and prototypes later, she patented what is today called ReJuvenescence; a toilet paper roller with fins that hold the roll of paper in place and still allow the scent to escape.

ReJuvenescence rollers—which are filled with beads soaked in sophisticated, long-lasting essential oils—are made of recyclable material and are completely manufactured in the United States. Covered perforations on each roller allow users to control the release of the signature scents to their taste. It makes for a fragrant bathroom without an obtrusive object or visible accessory. This makes it an ideal air freshener for any bathroom, from individual homes to lofts to restaurants, hotels, airplanes and boutiques.

ReJuvenescence comes in three, handpicked, natural scents:
•   Wild Orchid – A delicate infusion of wild orchids, red currants, ginger and peach.
•   Moonflower – A floral mix of moonflower, subtle yellow rose and grapefruit.
•   Spice – A refreshing blend of clove, cinnamon, sandalwood, and peach.

Wilkins called the process of identifying and developing the fragrances “an art.” She sampled thousands of different oils to create the specific combinations she thinks will appeal to both men and women of discerning taste.  She adds, “You don’t have to be a woman to appreciate a pleasant-smelling bathroom.”

“I want it to be decadent—and a premium product—but still practical and accessible,” she concludes. “I feel this is something that everyone needs.” Wilkins likens the fragrances to aromatherapy candles or infusers, yet ReJuvenescence is safer and neater than either of those alternatives, and unlike them, invisible.  And with Wilkins’ insight, determination and business savvy, look for the Rejuvenescence rollers to become ubiquitous.

ReJuvenescence sells online for $12.99 each at  HTTP://FOLLOWTHRULLC.COM.  Retail MSRP will be set by retailers and is yet to be determined.  The products debuted at the Hot Housewares Gift Show in New York City in July.



Rejuvenescence—Makes Good Scents

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Media Contacts, Platform Media Group (PMG) Office 323.337.9042
Henry Eshelman; heshelman@platformgrp.com C 818.687.3664
Erinn Deshinsky: erinn@platformgrp.com, O 323.337.9042

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Platform Media Group (PMG) specializes in food and beverage, filmed entertainment, hospitality and media properties, as well as undertaking production, film and branding work at Sundance and other industry convocations annually.