Soundview Executive Book Summaries to Host Interactive Webinar with Guy Kawasaki

Aug. 30, 2011 - PRLog -- In this Soundview Live webinar, Guy Kawasaki digs into the question of how we can influence others without moral compromise – what he calls “Enchantment.” He will lay a foundation by discussing the pillars of enchantment: likability, trustworthiness and a great cause. Learn more at http://www.summary.com/Soundview-live.

In addition, you’ll learn how to make enchantment work for you in your new business venture, existing company or cause, whether making a presentation or speech, raising capital, or simply building a strong team.

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Attendees will learn:
•   The three pillars of enchantment.
•   How enchantment can help with the launch of products and services.
•   How to overcome resistance with enchantment.
•   How to enchant your employees and your boss.
•   Even how to avoid being enchanted yourself.

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About Soundview Executive Book Summaries
Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.