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ImpactRx Appoints Gregory Ellis President and CEO
Former Rosetta Senior Partner Brings his Analytics Experience and Expertise to New Leadership Role
Mr. Ellis joins ImpactRx from Rosetta, where he was Senior Partner from 2002 to July 2011. At Rosetta, he served in a variety of leadership roles, helping the firm grow from $5M to $240M in annual revenue over a nine year period. Mr. Ellis led much of Rosetta’s “best-in-class”
Mr. Ellis has more than thirty years of experience in the information, analysis and consulting industry including time at market leaders such as DRI, IRI, Nielsen and Opinion Research Corporation. Throughout his career he has been a pioneer in leveraging information and analysis to uncover insight and drive improved marketing and sales productivity. At, IRI and Nielsen, he was at the forefront of leveraging scanner store and household panel data to improve pricing and promotion effectiveness. Mr. Ellis received his BS with Honors from Carnegie Mellon University, where he subsequently received his MS in Industrial Administration.
“I’m delighted to be joining ImpactRx at this point in the Company’s development and I’m looking forward to working with its talented people and tremendous data assets to supply even greater insight to our clients,” said Ellis. “The Company’s iPhone-enabled longitudinal physician research model is truly unique and I’m eager to take the customer value it delivers to new levels,”,Ellis stated.
“We are very excited to bring Greg on as CEO to lead ImpactRx through its next phase of growth,” said ImpactRx board member, J.T. Treadwell. “Greg brings a terrific background in uniting market research, analytics and consulting to drive innovation and create value for clients and we believe he is a great fit for the next stage of ImpactRx,”, stated Treadwell.
Treadwell thanked Richard Altus, ImpactRx’s departing President and CEO, for his significant contributions to the Company. “We think highly of Rich and the leadership he provided during his years at ImpactRx and wish him well in the future,” Treadwell concluded.
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ImpactRx is the leading provider of consultative and analytically-