Conexus Media Technologies Enlists DMi Partners to Develop Mobile Marketing Campaign

Aug. 24, 2011 - PRLog -- DMi Partners (www.dmipartners.com), a full-service interactive marketing agency, today announced that it has been selected by Conexus Media Technologies to develop a marketing campaign for smackDab (http://www.mysmackdab.com), Conexus’ proprietary mobile advertising and shopping platform. The online program will be focused on promoting downloads of the demographically targeted smackDab application to mobile handsets and smartphones.

“Mobile marketing is a fast-growing segment, and we are very pleased to be working closely with Conexus on this project,” said Patrick McKenna, CEO of DMi Partners. “Their approach to targeted mobile advertisements is unique in the industry and represents a real breakthrough in the way consumers can receive and respond to offers. We look forward to helping build a solid and loyal user base for smackDab.”

Unlike most mobile display ads, which are often non-targeted and hard to see, smackDab delivers full-screen offers that are targeted by time, demographics, user-behavior and location. In return for having a portion of their monthly mobile bill reimbursed to the carrier, users interact with smackDab ads on their smartphones by performing a desired action, saving or clearing each offer as they choose.

“We feel strongly that smackDab is a truly unique approach to mobile advertising,” said Steven Blake, CEO Conexus Media Technologies. “When choosing a partner to help us grow our download base, we wanted a team that understood our approach and had a history of delivering results. DMi, with its strong background in demographic targeting and customer acquisition, stood out from the crowd.”

About DMi Partners
Founded in 2003, DMi Partners is a Performance Marketing Agency that delivers real, tangible results for clients through the development and implementation of digital marketing programs.  Whether you are an accredited online college looking to maximize your recruitment strategy, a financial services firm seeking a stronger link with customers and prospects, or any other business that thrives on qualified leads, DMi Partners can help you increase the productivity of your digital marketing program, drive growth and build your bottom line.  For more information, visit http://www.dmipartners.com.

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DMi Partners is a performance marketing agency focused on driving real online business growth for our clients. And we’re not afraid to bet our own profitability on achieving success for you.