Brand Integrity Names Matthew Doyle As Lead Solutions Architect

Matthew Doyle has been promoted to Lead Solutions Architect. He will manage software enhancements and oversee the technical architecture of Potential Point 5.0, the company’s experience management software solution.
Aug. 23, 2011 - PRLog -- ROCHESTER, NEW YORK — Brand Integrity announced today that Matthew Doyle has been promoted to Lead Solutions Architect. In his new role, Matthew will be responsible for managing software enhancements and overseeing the technical architecture of Potential PointTM 5.0, the company’s experience management software solution that streamlines employee experience, strategic recognition, and customer experience feedback data.

“Since joining Brand Integrity in 2007, Matthew’s software development and implementation skills have played a pivotal role in the company,” said Doug Bennett, Senior Vice President of Technology. “His dedication to understanding and using the most current technologies and development best practices is crucial to ensuring that Potential Point 5.0 provides our customers with the real-time experience data needed to influence employee engagement, customer loyalty, and financial performance.

Prior to joining the company, Matthew operated a consulting firm where he provided clients with instruction and recommendations on website design and development best practices.

A graduate of Rochester Institute of Technology, Matthew holds a Bachelor of Science degree in Information Technology with a focus on database design and web application development.

About Brand Integrity
Brand Integrity offers consulting and software solutions that help companies define their brand, align and engage employees, and create greater accountability for delivering consistently positive customer experiences and generating increased customer loyalty. Headquartered in Rochester, NY, Brand Integrity is a privately held company. For more information, visit
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Tags:Brand Integrity, Experience Management, Consulting, Customer Loyalty
Industry:Technology, Software
Location:Rochester - New York - United States
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Page Updated Last on: Dec 14, 2012
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