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Follow on Google News | Industry Participates in Inaugural Customer Centric Marketing ConferenceFocus on the Customer was the overarching theme at the inaugural eyeforpharma Customer Centric Marketing conference held recently. The conference was co-chaired by Deborah Schnell, President of Sales & Strategic Planning at Healthy Advice Networks.
In a recently published white paper entitled Targeting the Patient-Physician Touchpoint, Cutting Edge Information, a leading business intelligence firm, echoed the importance of targeted marketing, stating, “It is widely believed the touchpoint that exists between patients and physicians presents a unique, invaluable opportunity.” “Effective point-of-care programs enable healthcare marketers to leverage the aperture point of the physician/patient interaction, while also allowing them to target their message to demographics and patient profile. In fact, our clients have seen significant business gains that exceed traditional DTC,” stated Ms. Schnell. “For example, one of our clients addressed its multi-cultural patient base by communicating its brand message in five different languages, in practices unique to each patient’s profile, ensuring patients felt connected to the brand in a very meaningful and personal way. Another brand leveraged QR codes in condition-specific brochures to expand its message and integrate its compliance strategy. In the privacy of the exam room setting, patients used their smartphones like magic wands to access information extending beyond the walls of their physician’s office.” Healthy Advice Networks delivers patient-engagement programs in primary care, cardiology, women’s health, pediatric, gastroenterology, urology, dermatology, and rheumatology practices. The company also delivers health information and late-breaking news directly to physicians and their staff through PracticeWire® About Healthy Advice® Networks Healthy Advice® Networks is the leading provider of educational engagement programs targeting physicians and consumers. With programs in the physician’s waiting room, exam room, back-office, and hospitals, Healthy Advice Networks gives brands the greatest communication channel in the industry when both physicians and consumers are solely focused on improving health outcomes. Combining the latest technologies with digital content and print, and impacting 435 million patient and caregiver visits annually, Healthy Advice Networks reaches patients of all ages and learning styles to deliver forecast-altering business results for their sponsoring pharmaceutical and consumer health and wellness clients. A growing network of over 53,000 primary care and specialty physicians and over 500 hospitals throughout the U.S. have chosen Healthy Advice Networks for their patient engagement needs. For more information or to request a copy of the Cutting Edge Information whitepaper, visit http://www.healthyadvicenetworks.com/ # # # Healthy Advice® Networks provides educational engagement programs targeting physicians and consumers in the physician’s waiting room, exam room, back-office, in hospitals and helps brands reach consumers when they are most focused on their health. End
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