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Aaron Rodgers Serves as Official Spokesperson for Wisconsin Ford Dealers
Wisconsin Ford dealers recently announced a multi-year contract with Green Bay Packers quarterback Aaron Rodgers. Rodgers will serve as the spokesperson for Ford dealers throughout the state, appearing in ads beginning to run this fall.
“We’re thrilled to have Aaron as our spokesperson,”
“When he approached us about forming the relationship we knew right away that his leadership and character both on and off the field would exemplify what Ford is about,” said Jim Griffin, Chairman of the Wisconsin Ford Dealer Advertising Association.
Aaron Rodgers, the MVP of the 2011 NFL championship game, is a supporter of Ford Motor Company and their products and is equally excited to be involved in the partnership.
“I’m honored to be associated with Ford. Tremendous people, tremendous work ethic and a tremendous line of quality automobiles,”
The Ford F-150 is breaking new ground with its available EcoBoost™ engine, delivering a combination of fuel efficiency, performance and towing that beats all other trucks. EcoBoost™ is fundamental to Ford’s strategy to provide technologically advanced, high-output, smaller-displacement powertrains that deliver uncompromised performance and fuel efficiency. Ford EcoBoost™ engines deliver fuel efficiency gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger, less-efficient engines.
By 2013, Ford plans to offer EcoBoost™ engines in up to 90 percent of its North American nameplates, supporting global sales of 1.5 million EcoBoost™-powered vehicles per year.
Just as the Green Bay Packers brought the championship title back to the state of Wisconsin, the Ford F-150 holds the title of #1 selling truck in America for 34 years in a row and is also the #1 selling truck in the state of Wisconsin.
“The history of the company, the dignity of the employees and the commitment to excellence are qualities that impressed me and convinced me that Ford is the automotive company I want to be associated with,” said Rodgers.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.