First Valuation Announces New Company Name & Launches as a Complete Valuation Services Provider

Aug. 23, 2011 - PRLog -- First Valuation announces its new company name and official kick off as a full service residential and commercial valuation services provider.  While the company has done business as BrokerPriceOpinion.com for nearly a decade, the new name more adequately reflects the role First Valuation plays in the industry as a leading provider of all types of collateral risk management solutions.
“We have done a great job building first-in-class valuation products in addition to our BPOs”, said Michael S. Richardson, company president.  “We’ve offered these solutions for a long time and felt it was important to make sure our brand is representative of who we are as a complete valuation services provider.”
The company will continue to offer Broker Price Opinions under both the First Valuation and BrokerPriceOpinion.com brands. Other products include appraisals, AVMs, photo and condition reports, retrospective valuations and review products that will be offered exclusively through First Valuation.  
“Our goal has always been to be first in valuation quality, timeliness and consistency,” Richardson said. “We think the name First Valuation reflects that goal.”
First Valuation will continue to utilize the proprietary information systems designed and built through BrokerPriceOpinion.com, which recently earned industry-wide recognition, receiving one of Mortgage Technology’s 2011 “Top Service Provider” awards. These systems provide a smooth transition for existing customers and provide new First Valuation customers access to the same processes and technology to mitigate risk, ensure compliance and drive down costs in the valuation process.  
Additionally, the company utilizes a state-of-the-art automated appraisal management platform that verifies over 900 validation points to identify completeness, compliance and quality control issues.  Beyond this powerful, automated review, First Valuation will continue its industry leading standard of performing an in-depth review by our team of licensed appraisers on every report.  Our unique dual review system guarantees consistent delivery of quality valuation reports.
“We hold ourselves to the highest standards. Our moral competency coupled with an expert understanding of collateral valuation allows us to provide the highest quality valuation products available in the industry,” said Richardson, who is the author of “An American Epidemic, Mortgage Fraud - A serious Business”.  “Under the First Valuation brand, our products will continue to assist lenders in maximizing quality while preventing mortgage fraud and reducing repurchase requests on newly originated transactions.”
As part of the release of the new brand, First Valuation has launched www.FirstValuation.com where lenders can learn more about the company and their products.  BrokerPriceOpinion.com will continue operations and maintain the website www.BrokerPriceOpinion.com.  Both operations will be housed in the corporate offices of First Valuation in Westminster, Colorado.
   
About First Valuation   
First Valuation is an industry leading valuation services provider.  Launched from the foundation of its sister company BrokerPriceOpinion.com, which was founded in 2004, First Valuation provides highly customized nationwide valuation solutions that allow client specific rules and criteria to be included in its automated quality control process. The company offers both residential and commercial valuation products including BPOs, appraisals, automated valuation models (AVMs), photo and condition reports, retrospective valuations and review products. The company utilizes a combination of unique placement processes, local market experts, state-of-the art technology and expert quality review to provide the highest quality products in the market. For more information, please visit www.FirstValuation.com or call (303) 991-9919. Connect with us on Linked In, Facebook and Twitter.

Press Contact
Krista Bruce
Marketing Manager, First Valuation
(303) 991-9919