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Commercial Developers Turn to Fast-Casual Restaurant Franchise to Attract, Retain Tenants
Rising Roll Gourmet Cooks Up New Revenue Streams for Franchisees with Traditional and Non-Traditional Growth Venues
“We are getting the deal of the century from class A office management companies who want us to be a permanent fixture in their buildings,” said Mike Lassiter, President of Rising Roll Franchising Concepts, LLC. “Business owners want to have their companies in buildings with a convenient, quality restaurant for their employees to eat, and the landlords recognize that. They see us as a selling point to help lure new tenants in their buildings, as well as keep existing ones from moving out.”
Opening “Express Units” in commercial office buildings is just one of multiple growth channels and new revenue streams for franchisees gaining traction at Rising Roll Gourmet. Because Express Units are smaller and don’t require ovens or ventilation systems, food is cooked and prepared at a full-scale Rising Roll Gourmet restaurant nearby and then delivered fresh each day for refrigeration and serving. With little to no real-estate investment, the Express Unit allows franchisees a cost-effective way to increase their customer base in their area.
The company also established a new breakfast day part, heavily promoted its catering business, and added a “Grab-and-
“While the majority of fast-casual restaurant concepts were offering deep discounts or smaller portions to customers during the economic downturn, we remained focused on maintaining brand strength and adding new revenue streams,” Lassiter said. “We implemented strategies with the intention that they would become a valuable part of our franchise model, not just a quick fix for the times.”
The success of the initial Rising Roll Express Unit in 2009 has led to the implementation and execution of a strategic nationwide growth initiative that focuses on non-traditional expansion in areas including office lobbies, hospitals, airports and universities. Helping to propel its non-traditional expansion is HMSHost Corporation, the world’s largest provider of food, beverage and retail services for travelers. Rising Roll Gourmet selected the company based on its successful track record and highly experienced operating partners.
“We were approached by four different airport concessionaire groups interested in Rising Roll Gourmet to expand their portfolios,”
Rising Roll Gourmet has been rated “Excellent”
“Our homemade-family recipes, made with the freshest ingredients, keep customers coming back, but so does our impeccable customer service,” Lassiter said. “Our Zagat service ratings equal that of a fine-dining restaurant—another factor that sets us apart from competitors.”
Rising Roll Gourmet currently has 14 restaurants open throughout Georgia, Texas and Colorado with eight retail and Express locations under development. Company plans call for an additional 15 traditional retail restaurants and 29 non-traditional locations to open by the end of 2015.
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About Rising Roll Gourmet
Rising Roll Gourmet launched its first franchise in 2004. The cutting-edge, fast casual restaurant concept features a large selection of breakfast and lunch options including gourmet sandwiches, salads, soups and breakfast dishes. The company has been rated by ZAGAT “Excellent”
Media Contact: Katie Henry, Fishman Public Relations, 847-945-1300 ext. 237 or firstname.lastname@example.org