Mitsubishi Launches Facebook App – ‘My Mitsubishi’

Aug. 23, 2011 - PRLog -- Mitsubishi Motors Australia Limited (MMAL) announced the launch of My Mitsubishi, a social media application that for the first time in Australia, allows customers to book a service through the company’s popular Facebook page.

Vice President of Marketing and Brand Management, Paul Unerkov, said “We see ‘My Mitsubishi’ as a natural extension of our constantly evolving social media strategy. It as an invaluable tool for our customers to use to interact with Mitsubishi products, people and customer care, and now they can book a service there too.”

The Mitsubishi Motors Australia Facebook page has been online since August 2010 and has quickly developed a loyal and passionate following. It’s an open forum for Mitsubishi owners and enthusiasts to get the latest news, events and share their own Love That Car moment. Now with the addition of the new My Mitsubishi app the company has opened the door for a one-stop shop for all Mitsubishi customers’ vehicle needs.

My Mitsubishi allows the user to view the entire range, book a test drive, locate dealers, request a brochure and book a service all without leaving the Facebook page.

Check it out for yourself and become a friend of Mitsubishi Motors
http://www.facebook.com/MitsubishiMotorsAustralia

For further information contact
Lenore Fletcher
Head of Corporate Communications
Phone: 08 8275 2348
Mobile: 0408 320 797
lfletcher@mmal.com.au

Caitlin Beale
Corporate Communications Manager
Phone: 08 8275 7250
Mobile: 0417 243 719
cbeale@mmal.com.au

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Mitsubishi Motors Australia is part of the global Mitsubishi Motors organisation and is fully owned by Mitsubishi, one of the world's largest companies.

The company's history dates back to 1870, when Mitsubishi's Japanese founder, Yataro Iwasaki, started a shipping company with three steamships. The company grew from strength to strength and, in 1914, registered the Mitsubishi three-diamond trademark. This symbol embodies more than 130 years of tradition, and has earned the confidence and trust of customers all over the world.

Mitsubishi takes great pride from knowing that more than 11 million people from around the world have chosen to drive a Mitsubishi vehicle. There are Mitsubishi dealers in more than 200 sites across Australia. These professional and knowledgeable dealers help owners ensure their Mitsubishi car is always looked after by fully-trained Mitsubishi technicians, using genuine Mitsubishi parts that meet stringent global standards.