Aug. 22, 2011
-- Chicago designer and animator Brad Chmielewski has launched LooseKeys; a creative motion graphics studio currently focusing on explainer and demo videos for start-ups and small businesses. He previously worked at Daily Planet Productions ltd. with the creative team that crafted the animated explainer videos for the Chicago tech all-star, Groupon. The videos appeared throughout Groupon’s website and were used as a tool in helping to promote their business in a simple and fun way. Chmielewski saw how these videos were instrumental in the growth of Groupon and he saw a vital market with the potential for something similar to help other start-up businesses.
Chmielewski commented, “Every move, big or small that these businesses make has a huge effect on their success. Startups know the value of video for their websites, they understand the return on their investment. We know that 73% of web-visitors watch the company video and startups see a 35% increase in the number of sign-ups for their product after video implementation.”
Being an entrepreneur at heart with a number of ideas in the works himself, Chmielewski was driven to focus on working with the start-up community because they show passion and hustle in what they do. Every move is critical and time sensitive, so unlike large corporations, they are not waiting on focus group testing to make sure the commercial hits the right demographic.
Chmielewski said, “I think every start-up is really no different then your local coffee shop or auto repair shop. They need to advertise too and get their name in front of consumers and investors. The medium is a little different but the idea and goal is the same.”
Most start-up videos appear on homepages in order to give visitors a simple and fun explanation about the products or services. When these videos are well made, they are extremely efficient because they are educational, entertaining and short, therefore they keep the viewers attention. Moreover, if they are embeddable, they spread even faster over the Internet.
From concept to development to animation Chmielewski and the team behind LooseKeys are looking to help businesses reach a larger and wider audience with a professional video tailor-made for their companies.