ExOfficio Give-N-Go® Brief Awarded 2011 “Undie Awards” Select Brief

Aug. 22, 2011 - PRLog -- Seattle, WA – ExOfficio, a leading manufacturer of adventure travel apparel, is proud to announce the company’s Men’s Give¬N¬Go Brief has received an Undie Award from TheUndies.com. The Men’s Give¬N¬Go Brief was recognized by the staff for its versatility and comfort.

The Undie Awards are sponsored by online retailers HerRoom.com and HisRoom.com. For over one month, women and men cast more than 40,000 votes for their favorite unmentionables by type, brand and style as part of the 2011 Undie Awards. In addition to encouraging voters to nominate their preferred pair for greatness, the awards also seek to introduce voters to brands they might be unfamiliar with, via the ‘select’ winner categories, which are determined by Undies staffers as a way of highlighting smaller brands deserving of the spotlight.

“We chose the ExOfficio Give¬N¬Go Brief because we wanted to highlight its versatility. This brief is the most efficient, comfortable underwear you can find,” TheUndies.com Staff shares. “The ventilated nylon mesh fabric allows for airflow and improved wicking properties to keep you cool, comfortable and dry. And, a microbe shield [controls] bacteria, reduces odor and again aids in wicking. These briefs can be washed and hung to dry, only to be ready to go within 2 to 4 hours. A great travel brief.”

“The Undie Award is a great honor for ExOfficio and exemplifies the consumer’s desire for comfortable performance underwear,” ExOfficio’s General Manager, Steve Bendzak explains. “In true alignment with this award, the Leisure Trends Group just published their market share analysis for June specialty and online sales where ExOfficio secured the #1 position in market share for both men's and women's baselayer. We are thrilled."

The Give¬N¬Go Brief retails for $20. ExOfficio’s underwear assortment includes many shilouettes for men and women including the new Give¬N¬Go Lacy for women. Visit HerRoom.com and HisRoom.com or ExOfficio.com to see the collection.


About ExOfficio
ExOfficio was born in 1987 when two guys in a garage engineered a shirt with the functions of a fly¬fishing vest, the ventilation of a cool breeze and the construction of a men’s dress shirt. The company has created apparel known for innovative technical features and performance benefits ever since. ExOfficio is sold internationally in specialty outdoor, fly¬fishing, travel and luggage stores. Products are available in ExOfficio retail stores and online. ExOfficio is devoted to enhancing worldly exploration through clothing that packs¬well, performs and is durable enough for a lifetime of adventure. For more information visit www.exofficio.com.

About Jarden Corporation
Jarden Corporation is a leading provider of global consumer products with a portfolio of over 100 trusted, quality brands sold in more than 100 countries. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock¬Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal¬a¬Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie¬Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in¬depth information about Jarden, please visit www.jarden.com.

About the Undie™ Awards
The Undie™ Awards is an annual awards program that gives consumers the final say in underwear. Women and men around the world choose the winners by casting their vote for their favorite bras, bottoms and shapewear at TheUndies.com. Each year, The Undie™ Awards publishes a comprehensive results report detailing America's favorite underwear, giving women and men of every shape and size real information to help in selecting the right fit and style of underwear.