Stay one step ahead with ICONIC’s Autumn-Winter fashion closet

Aug. 21, 2011 - PRLog -- Last season we explored comfort and fuss-free styling and with Autumn Winter, fashion rides high on the wave of carry-over trends but with scope for experimentation where we see fashion becoming bolder, more heady and individualistic with trends ranging from 70s vintage, to mod squad to androgyny to colour and from vintage to wild.

As the 1970s continue to make waves and get ready for some reinterpretation we explore looks as varied as boho to sophisticate. High waisted wide-leg pants or flares, smartly belted in with neat bow-blouses in particularly great fabrics like silk and satin are the flavor during the day. Sheen fabrics with a ‘70s vintage inspired edge, ruflled necklines under blazers or tuxedo jackets and paired with a sharp pair of pants or long slinky gowns with low necklines or asymmetrical hemlines or slits are the ultimate for night-time glamour. ICONIC stocks up on reds which add a contemporary edge while mustard, deep teal, petrol, cognac, berry are set against a backdrop of black and winter white. Colours are used across all classifications from pants and jackets to dresses and knits.

Autumn Winter gets fiercely individualistic and fashion enthusiasts are driven by not only trends created on catwalks but also individual style which will find flavor in colours, fabrics, patterns and silhouettes. Weave polka into your wardrobe as it is youthful and upbeat where sizes range from disc to small, to coin like versions. Next in line is zig-zag which again emerges in many variations going from wide or narrow to grey-scale or vibrant earthy colours. Florals and tribal are still prominent and are seen in a multitude of fabrics and patterns. Tribal ranges from ethnic motifs to geometric patterns while native American inspirations remain strong.

Most dominant as 2011 fashion trends are knife pleats and ruffles. While layers of ruffles lend a playful sense of feminity, pleats give dramatic movement. Pleats in sheer have an ethereal feel and are available in both fine and wider versions. Ruffles again can be tightly packed, scattered or placed uniformly for a subtle texture. Suede and fur have a share in the fall trends appearing on collars and lapels alongside puffy voluminous furs which are paired with midi skirts, wide-leg trousers and dresses.

This season white makes a comeback but more subdued with patterns, piecing and embellishments which mix the tones. Wardrobes will be seen flirting this season with Androgyny where women show their strong, boyish side but in a very sexy way. Women don precision-cut blazers, tailored trousers, buttoned-up shirts and brogues with striking jewellery and a slick of deep red lipstick.

As contrasts set the flavour, fashion gets edgy against a mix of modern and classic styles and  ICONIC explores the combination of diverse looks of Autumn Winter with a wardrobe choice of plentiful. The collection hit the stores starting July 25 so put your best foot forward and live fashion like never before.


About ICONIC:
ICONIC is a 70,000 square foot fashion-lifestyle store located next to the metro entrance at Deira City Centre, Dubai.

Launched in February 2010, this new retail concept forms part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Aimed at becoming the region’s trendiest destination for the youth, the megastore offers fashion apparel, footwear, accessories, beauty, salon, restaurants, gifts all under one roof for women,men and Kids. Seeking expansion ICONIC has recently opened 3 new stores in KSA- Riyadh Gallery in Riyadh, Mall of Dhahran in Damman and Sahara Plaza in Riyadh.

The fashion section boasts of a selection of over 100 brands, with over 25 niche and cult brands available for the first time in the UAE. ICONIC houses popular brands like Diesel, G-Star and Guess as well as new to the region brands like Paul’s Boutique, Lipsy and Scotch and Soda to name a few. The format offers a unique combination of high-street and bridge brands giving consumers the opportunity to trade up or down at ease.

In addition to offering a wide range of fashion apparel, footwear and accessories for Men and Women ICONIC also houses a beauty section with cosmetics and fragrances and a top of the line salon for Men & Women called ‘Spaces’.

Reminiscent of a flea market and adding to the quirky attitude of the brand, the store’s SOHO section is full of random and cheerful knick-knacks and gifts. It is includes a chill out zone with a variety of books and a section for art and paintings.

Something for everyone ICONIC doesn’t let the gourmet enthusiasts down thanks to ‘Wild Ginger’ its Pan Asian restaurant and ‘Bite’ a food on the move restaurant concept.

Iconic has recently been nominated for the Retail Week Interiors Awards 2010 in the category of “The Richards Group Best International Retail Interior Award”. Additionally ICONIC has added two new stores in KSA as part of its expansion plans in the region in Riyadh Gallery in Riyadh and Mall of Dhahran in Damman.

For more details, visit ICONIC’s website www.theiconicstore.com