Aug. 20, 2011
-- Whether you are in business or are a social butterfly, how to increase traffic to your social networking blog is foremost on your mind. Over the last few years, the meteoric growth of Facebook and social networking in general has created a completely new way to promote yourself or your company. The problem is that gaining popularity is not as easy as some companies are claiming that it is.
The value of learning how to increase traffic to your social networking blog is obvious. For a business owner, it is the ultimate form of marketing. If people are paying attention to your social networking blog, then it is guaranteed that they have your company in mind all the time, a valuable commodity in an age of short attention spans. A social networking blog can either be a website that you build yourself, or a profile page on one of the popular social networking sites such as LinkedIn, Facebook, or Twitter.
The secret to how to increase traffic to your social networking blog is to have one. The simplest approach is to create webpage that acts as a gateway for all of your social networking activities. All of your profile pages can be combined into a single profile with links to all the other profiles. Real time information, such as your Twitter feed and Facebook updates, can be shown live on your page as well. You could have a map showing where you are and what you are doing, if you are not concerned about security bout where your business is. Once you have this page up and running, you can then figure out how to increase traffic to your social networking blog.
Using geolocation is the hot thing in social networking. Businesses will offer to sell you products at a discount if you stop by, and if you allow your location to be accessed, as Foursquare does. This is how companies know that you are nearby. Some people are concerned about privacy, so you might not want to include this in your efforts to unlock the secret to increasing traffic. However, the question "how to increase traffic to your social networking blog is simple. Market your blog using AdWords, answer forum posts with your link in the signature, and communicate with your client base and followers.
While it is a blog, which means that you should be posting every day to keep content fresh. Think of your social networking blog as a personal newspaper on the Internet. Once you have friends, you can allow them to keep up with your business life and company movement, as well as your personal thoughts. The potential value of this to small, locally focused businesses is apparent. Perhaps even adding a live video feed from your shop might bring more visitors, but the marketing does the trick, otherwise no one will know there is a live video feed.
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